Advertisement

Movie Mom

Movie Mom

FTC’s New Rules on Web Advertising to Kids

posted by Nell Minow

The Federal Trade Commission is proposing new rules to better protect kids online, closing loopholes that still permit companies to gather personal information about kids despite a 1998 law that was supposed to prevent it.  According to the Wall Street Journal:

The rules could affect popular features such as Facebook Inc.’s “Like” button, as well as new social networks for playing games on smartphones.  Websites aimed at children already have to get parental consent before gathering information—such as name and email address—from users under 13 years old.  But the original law, known as the Children’s Online Privacy Protection Act, hasn’t adapted to advances in Web technology and marketing.  Those advances have allowed so-called third parties to gather data without parents’ knowing. For example, some iPhone games popular with kids, include the option to join social networks that collect personal data from users without asking for a parent’s permission.  An investigation by The Wall Street Journal in 2010 found that popular children’s websites installed more data-gathering technology on computers than websites aimed at adults.

The Commission is asking for comments and is certain to get many from companies who want to continue to have access to this lucrative data from children.  I hope they get some from parents, too.

 

 

Previous Posts

Contest: Win a DVD of the Sweet Romance, "Old Fashioned"
Win a copy of the sweet romance, "Old Fashioned," from PureFlix. It set a record with the highest opening for faith film on less than 300 ...

posted 9:00:48pm Jul. 05, 2015 | read full post »

Trailer: Jenny's Wedding with Katherine Heigl and Alexis Bledel
[youtube]https://www.youtube.com/watch?v=MsRh-PTeXzw[/youtube] ...

posted 10:00:44am Jul. 05, 2015 | read full post »

Trailer: Glitch
https://www.youtube.com/watch?v=z736c3pXb7w There's no US release date set at the moment for this film, also known as "Leading Lady," but I hope we get to see it. The actress is Katie McGrath, currently in "Jurassic World" and soon to appear ...

posted 8:00:39am Jul. 05, 2015 | read full post »

Tonight on PBS: A Capitol Fourth with Barry Manilow, Hunter Hayes, and KC and the Sunshine Band
[youtube]https://www.youtube.com/watch?v=5IQqWgdF1z0[/youtube] Tune in tonight to watch A Capitol Fourth on PBS, featuring Barry Manilow, Hunter Hayes, KC and the Sunshine Band, Alabama, and Lang Lang, and hosted by Bradley Whitford. And ...

posted 12:00:57pm Jul. 04, 2015 | read full post »

Marvin Gaye Sings the Star Spangled Banner
Happy 4th of July! [vimeo]https://vimeo.com/34606761[/vimeo] ...

posted 8:38:56am Jul. 04, 2015 | read full post »

Advertisement


Report as Inappropriate

You are reporting this content because it violates the Terms of Service.

All reported content is logged for investigation.