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Movie Mom

Movie Mom

Spider-Man Licorice and Other Weird Marketing Gimmicks

posted by Nell Minow

Thanks to my friend and fellow critic Cynthia Fuchs for leading me to this list of marketing tie-ins for “The Amazing Spider-Man.”  It’s funny that the Pez dispenser was the first reveal of the movie’s villain.  I am not surprised by the fast-food and junk-food tie-ins.  That ring toss is just weird.  But, once again, I object to the toys that are designed for children much too young to see this PG-13 movie.

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