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Movie Mom

Television Expands Content Ratings

posted by Nell Minow

It didn’t make sense to have “content ratings” advising parents of adult content in programs when they were broadcast but not when they were viewed online.  So I join FCC Chairman Julius Genachowski, TVWatch, and others who have been advocating for content information online in applauding ABC, CBS, Fox and NBC, and Spanish-language broadcasters Telemundo and Univision for agreeing to include the same information in for online streaming viewers that they do on television.  The information will be available by the end of the year.

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The independent board that monitors the use of the ratings found that:

72 percent of parents report having rules about TV use;
68 percent of parents say they use the TV ratings system;
88 percent of parents are aware that the TV ratings system provides guidance based on the age of the child;
36 percent of parents use either a V-Chip or cable/satellite-provided parental controls and
95 percent of parents who use the ratings most often find them helpful.

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