Movie Mom

Movie Mom


Children Now Calls on the FCC to Limit Hidden Ads in Children’s Programming

posted by Nell Minow

Industry publication Broadcasting & Cable reports that representatives of the advocacy group Children Now met with a top aide to FCC Chairman Julius Genachowski and other FCC staffers last week “to press the commission to take a stand against imbedded advertising and product placement in children’s programming.”

In addition to asking them to explicitly ban interactive kids advertising, they also said the FCC should “carefully review whether broadcast licensees and cable operators are complying with the requirements of the Children’s Television Act (CTA)” in terms of commercial limits (cable) and educational programming (broadcast TV).

The FCC tentatively concluded back in 2004 that children’s TV shows should not have interactive links to advertising unless parents have opted into such interactivity.

At the time, the commission said it would be premature to make that tentative conclusion into a rule because there was not much direct connectivity between TV and the ‘net.

Children Now argues that with programming being offered on multiple platforms, it is time for the FCC to get ahead of the curve — the group concedes that it is “not aware” of any commercial interactivity in any kids programming. But they argue it is just a matter of time given burgeoning interactivity elsewhere. “In the absence of clear and enforceable restrictions, children’s programmers are likely to start using many of the interactive marketing techniques now being used in programs intended for teen or general audiences,” they told the commission.

They point out, for instance, that Nickelodeon has a Dora the Explorer Facebook page, even though Facebook users have to be over 12. Facebook is currently exploring ways to open the site officially to kids, with their parents’ permission.

Children Now also wants the commission to clarify that FCC ad policies apply to video on demand and prohibit product placement in kids shows.

You can support this initiative by emailing the FCC chairman at: Julius.Genachowski@fcc.gov

 



Previous Posts

Disney Classic: Funny Little Bunnies
[youtube]https://www.youtube.com/watch?v=PYwHUbD422A[/youtube]

posted 3:43:11pm Apr. 20, 2014 | read full post »

Tribute: Hurricane Carter
Rubin "Hurricane" Carter died at home at age 76.  A prize fighter who was wrongly convicted of murder and released after serving 19 years in prison, he devoted the rest of his life to helping others. Denzel Washington portrayed Carter in the movie The Hurricane. [youtube]https://www.youtube.c

posted 11:28:53am Apr. 20, 2014 | read full post »

Celebrate Easter!
[youtube]https://www.youtube.com/watch?v=j0RhLJYKi-4[/youtube]

posted 7:00:48am Apr. 20, 2014 | read full post »

Trailer: Chef
Jon Favreau follows his big-budget special effects movies ("Iron Man," "Cowboys and Aliens") with a return to his small, indie roots ("Swingers") as director/writer/star of the scrumptious-looking "Chef."  (WARNING: Some strong language) [youtube]https://www.youtube.com/watch?v=tP6SE65F-h4[/yout

posted 8:00:51am Apr. 19, 2014 | read full post »

Have a Blessed Easter: Movies for the Family
My gallery of Easter movies includes "Ben Hur," several different movie versions of the life of Jesus, a couple of choices just for kids, and a classic musical named for a classic song, Irving Berlin's "Easter Parade." There's something for every family celebrating this weekend. [youtube]https://

posted 8:00:44am Apr. 19, 2014 | read full post »




Report as Inappropriate

You are reporting this content because it violates the Terms of Service.

All reported content is logged for investigation.