Movie Mom

Movie Mom


Children Now Calls on the FCC to Limit Hidden Ads in Children’s Programming

posted by Nell Minow

Industry publication Broadcasting & Cable reports that representatives of the advocacy group Children Now met with a top aide to FCC Chairman Julius Genachowski and other FCC staffers last week “to press the commission to take a stand against imbedded advertising and product placement in children’s programming.”

In addition to asking them to explicitly ban interactive kids advertising, they also said the FCC should “carefully review whether broadcast licensees and cable operators are complying with the requirements of the Children’s Television Act (CTA)” in terms of commercial limits (cable) and educational programming (broadcast TV).

The FCC tentatively concluded back in 2004 that children’s TV shows should not have interactive links to advertising unless parents have opted into such interactivity.

At the time, the commission said it would be premature to make that tentative conclusion into a rule because there was not much direct connectivity between TV and the ‘net.

Children Now argues that with programming being offered on multiple platforms, it is time for the FCC to get ahead of the curve — the group concedes that it is “not aware” of any commercial interactivity in any kids programming. But they argue it is just a matter of time given burgeoning interactivity elsewhere. “In the absence of clear and enforceable restrictions, children’s programmers are likely to start using many of the interactive marketing techniques now being used in programs intended for teen or general audiences,” they told the commission.

They point out, for instance, that Nickelodeon has a Dora the Explorer Facebook page, even though Facebook users have to be over 12. Facebook is currently exploring ways to open the site officially to kids, with their parents’ permission.

Children Now also wants the commission to clarify that FCC ad policies apply to video on demand and prohibit product placement in kids shows.

You can support this initiative by emailing the FCC chairman at: Julius.Genachowski@fcc.gov

 



Previous Posts

Thursdays in September on Turner Classic Movies: The Jewish Experience on Film
This month, TCM has an excellent series of films about the Jewish experience, every Thursday. TCM proudly presents The Projected Image: The Jewish Experience on Film, a weekly showcase of movies focusing on Jewish history and heritage as portrayed onscreen. Co-hosting the films each Thursday is D

posted 9:21:56pm Sep. 01, 2014 | read full post »

Start the School Year With a No-Screen Week
A new study shows another good reason to detox from all screen time now and then, especially for kids.  Children who take a five-day break from all screens are better at reading real-life facial expressions to understand the emotions of the people around them.  Psyblog described the study, which s

posted 3:56:33pm Sep. 01, 2014 | read full post »

COMING THIS MONTH: September 2014 Movies
Happy September!  There isn't much new in theaters this Friday, but next week things start to pick up. Here's the best of what's coming in theaters this month: September 12: "Dolphin Tale 2"  This sequel to the endearing fact-based "Dolphin Tale" brings back stars Harry Connick, Jr., Morgan Fr

posted 8:00:52am Sep. 01, 2014 | read full post »

Labor Day 2014: Movies About Unions
Today we pay tribute to workers, especially those who worked for better conditions for everyone. Sally Field won an Oscar for this real-life story about a courageous woman who helped mill workers form a union. [youtube]https://www.youtube.com/watch?v=45CX8W9peTs[/youtube] Doris Day plays

posted 7:00:42am Sep. 01, 2014 | read full post »

Summer Summer-y: The Summer Movies of 2014
A few concluding thoughts on the summer movies of 2014: A good summer for food movies: "The Chef," "The 100-Foot Journey," and "The Trip to Italy" had some big-time actors but the real stars were the luscious meals. Special mention of the delicious French comedy "Le Chef," starring Jean Reno, as

posted 3:46:47pm Aug. 31, 2014 | read full post »




Report as Inappropriate

You are reporting this content because it violates the Terms of Service.

All reported content is logged for investigation.