Movie Mom

Movie Mom


Kids’ Toys and Costumes for the PG-13 “The Avengers”

posted by Nell Minow

“The Avengers” is a PG-13 superhero movie with “intense sequences of action violence throughout and a drug reference,” according to the MPAA.  So why is it marketing the film via action figures and costumes for children?  Alert reader Andreas U. kindly brought to my attention that once again the MPAA insists that toys and costumes are not a part of movie advertising and thus not subject to the restrictions they impose on other outreach to underage audiences like commercials during programs directed at kids.  “Gamma Strike Hulk,” “Ultra Strike Captain America,” “Mighty Strike Thor” and the others, not to mention the ever-popular Hulk hands, are quite clearly intended to get children under age 13 excited about the movie.  The movie’s trailer appears on the site for ordering the toys.  This is further proof of the need for an overhaul of the MPAA ratings board.



  • http://AddaURLtothiscomment kat

    Not to mention that the trailers are on kids networks like nickolodean and disney. Disney channel even goes as far to interview the stars. There are more under 13 kids watching these channels then 13.

    • Nell Minow

      That’s an important point, kat, thanks!

Previous Posts

Home
"Home" is a cute and colorful movie about an alien invasion with an important safety tip concerning one of the most destructive forces in the universe, something devastating to every known life form.

posted 5:59:44pm Mar. 26, 2015 | read full post »

Ebertfest 2015
Passes are on sale for Ebertfest 2015!  I'll be there!  From Chaz Ebert's blog: We are opening with Jean-Luc Godard's silent opus in 3D, "Adieu Au Langage" ("Goodbye To Language"). Some have complained that you were against 3D films, but we know that you were against 3D when it was used onl

posted 3:49:39pm Mar. 26, 2015 | read full post »

Apps for Movie Fans
Geek Dad has a great list of apps for movie lovers, including MoviePass, which gives you unlimited movie tickets for one set fee.  I'd add Flixter from Rotten Tomatoes and of course my favorite, IMDB.

posted 12:15:35pm Mar. 26, 2015 | read full post »

Pretty Woman -- 25 Years Later
The cast and director of "Pretty Woman" reunited on the Today Show to reminisce about the movie that, improbably, made us root for a predatory finance guy and a prostitute to live happily ever after. They d

posted 1:33:04pm Mar. 25, 2015 | read full post »

Supercut: Gangsters
Movies have been fascinated by gangsters from the beginning, and this stylishly compiled supercut shows us some of the best well worth appreciating not just the art of the actor but also of the director, cinematographer, and production and costume designers.  Don't you think it's time to bring back

posted 8:00:38am Mar. 25, 2015 | read full post »




Report as Inappropriate

You are reporting this content because it violates the Terms of Service.

All reported content is logged for investigation.