Movie Mom

Movie Mom


Kids’ Toys and Costumes for the PG-13 “The Avengers”

posted by Nell Minow

“The Avengers” is a PG-13 superhero movie with “intense sequences of action violence throughout and a drug reference,” according to the MPAA.  So why is it marketing the film via action figures and costumes for children?  Alert reader Andreas U. kindly brought to my attention that once again the MPAA insists that toys and costumes are not a part of movie advertising and thus not subject to the restrictions they impose on other outreach to underage audiences like commercials during programs directed at kids.  “Gamma Strike Hulk,” “Ultra Strike Captain America,” “Mighty Strike Thor” and the others, not to mention the ever-popular Hulk hands, are quite clearly intended to get children under age 13 excited about the movie.  The movie’s trailer appears on the site for ordering the toys.  This is further proof of the need for an overhaul of the MPAA ratings board.



  • http://AddaURLtothiscomment kat

    Not to mention that the trailers are on kids networks like nickolodean and disney. Disney channel even goes as far to interview the stars. There are more under 13 kids watching these channels then 13.

    • Nell Minow

      That’s an important point, kat, thanks!

Previous Posts

Trailer -- Exodus: Gods and Kings, The Story of Moses with Christian Bale
[iframe width="560" height="315" src="//www.youtube.com/embed/t-8YsulfxVI?rel=0" frameborder="0"] Christian Bale and Sir Ben Kingsley star in "Exodus: Gods and Kings," the story of Moses and the exodus of the Jews from Egypt. It opens this December.

posted 8:00:26pm Oct. 01, 2014 | read full post »

October 2014: Movies This Month
Happy October! This month is when we start to get the big, award-hopeful fall releases. Some of the highlights of what's ahead this month include: October 3: "Gone Girl," with Ben Affle

posted 3:42:45pm Oct. 01, 2014 | read full post »

The Inside Story of "The Princess Bride" by Cary Elwes: As You Wish
Fans of The Princess Bride, which means pretty much everyone, will love the new book from Cary Elwes (Wesley), who takes us behind the scenes for the inside story of the making of the film, from his nervous audition (his imitation of Fat Albert saved the day) to the most dedicated fans (one had "As

posted 8:00:44am Oct. 01, 2014 | read full post »

Believe Me
Will Bakke has followed his two thought-provoking documentaries on faith with a remarkably smart, funny, brave, and heartfelt first feature film that explores religion and values without ever falling

posted 11:06:16am Sep. 30, 2014 | read full post »

Gone Girl's Rosamund Pike
Rosamund Pike delivers a stunning breakthrough performance in this week's "Gone Girl." She's been a favorite of mine for a long time, for her elegant voice and precise acting choices. It's a good

posted 8:00:23am Sep. 30, 2014 | read full post »




Report as Inappropriate

You are reporting this content because it violates the Terms of Service.

All reported content is logged for investigation.