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Movie Mom

FCC Tells Advertisers To Stop Yelling

posted by Nell Minow

The Federal Communications Commission is announcing new rules today to address one of the most frequent viewer complaints — the volume of commercials.  If it feels like the commercials are louder than the programs, that is because they are.  Last year, Congress passed the CALM Act (Commercial Advertisement Loudness Mitigation Act), and today’s rules will give television channels a year to comply.

USA Today reports:

“I never characterized this as saving the Union,” says Rep. Anna Eshoo, D-Calif., the original sponsor of the bill. “But consumers have been asking for it. We may not have peace in the world, but we may have more peaceful homes.”

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