Movie Mom

Movie Mom


New Study on Children’s Increasing Immersion in Media

posted by Nell Minow

How families use media and what it means for kids’ health and well-being is the subject of Zero to Eight: Children’s Media Use in America, the first study by Common Sense Media’s new Program for the Study of Children and Media, released late last month.

The study shows that everything from iPods to smartphones to tablet computers are now a regular part of kids’ lives, with kids under 8 averaging two hours a day with all screen media. Among the key findings:

  • 42% of children under 8 years old have a television in their bedroom.
  • Half (52%) of all 0- to 8-year-olds have access to a new mobile device, such as a smartphone, video iPod, or iPad/tablet.
  • More than a third (38%) of children this age have used one of these devices, including 10% of 0-to 1-year-olds, 39% of 2- to 4-year-olds, and more than half (52%) of 5- to 8-year-olds.
  • In a typical day, one in 10 (11%) 0- to 8-year-olds uses a smartphone, video iPod, iPad, or similar device to play games, watch videos, or use other apps. Those who do such activities spend an average of 43 minutes a day doing so.
  • In addition to the traditional digital divide, a new “app gap” has developed, with only 14% of lower-income parents having downloaded new media apps for their kids to use, compared to 47% of upper-income parents.

What troubles me most in the results of this study is the pervasive exposure to media for under-2′s, contrary to the recommendations of pediatricians and the increasing digital divide that limits the opportunities to use the best of what is available to kids who already have greater access to traditional resources.

I agree with the recommendations of Common Sense Media:

But my own recommendations go a little further.



  • http://spiritclips.com Kate Hunter

    Nell, I certainly agree with the ongoing recommendations of Common Sense Media – especially in regard to the value of parents ‘co-viewing’ with children. And your past blog entry ‘Family Media Rules for the New School Year’ truly resonates. I’m proud to work for a company that believes in and promotes family values and wholesome family entertainment with a positive message. Realizing that children will continue to be exposed to and immersed in emerging digital media outlets, our founder started producing ‘SpiritClips’ with the intention of providing inspiring and motivating films (entertaining life-lessons, so to speak) that exemplify meaningful entertainment that encourages discussion between parents and children. I look forward to reading more of your blog and sharing your posts with our audience. Thank you!

    • Nell Minow

      Thanks, and great to hear from Spiritclips!

Previous Posts

Interview: Thunder Levin of "Sharknado" and "Sharknado 2"
One of the highlights of Comic-Con was the chance to catch up with Thunder Levin, screenwriter of the sensation, "Sharknado" and the sequel, "Sharknado 2," which premieres tonight on Syfy.  The original was remarkable for its over-the-top storyline and even more for the Twitter-nado it inspired.  

posted 7:37:17am Jul. 30, 2014 | read full post »

Contest Winner -- "Earth to Echo's" GoPro Camera
Thanks to all who entered!  This contest had far more entries than any other I've ever run.  Congratulations to the lucky winner! WINNER OF THE GOPRO CAMERA: Susan D. Burkburnett, TX  

posted 11:54:55pm Jul. 29, 2014 | read full post »

Intuition -- A Short Film from Danielle Lurie
I love this short film from Danielle Lurie about a young woman who needs to learn to listen to her heart, with a wonderful performance by Montse Muñoz. [vimeo]https://vimeo.com/101953117[/vimeo]

posted 10:09:01am Jul. 29, 2014 | read full post »

Interview: Joseph Nasser of "Amber Alert: Terror on the Highway"
Reserve Police Officer Joseph Nasser produced Amber Alert: Terror on the Highway to help raise awareness of the Amber Alert system. It stars Tom Berenger as a man on the edge, making a dead rush for Mexico and kidnapping two young girls along the way. He is hotly pursued by police chief Martha Geig

posted 8:00:33am Jul. 28, 2014 | read full post »

"Guardian of the Galaxy's" Awesome Mixtape
One of the many pleasures of "Guardians of the Galaxy," opening this week, is the soundtrack featuring some 70's classics from an "Awesome Mixtape" played by Peter "Star Lord" Quill (Chris Pratt).  Here are some of the highlights. "Hooked on a Feeling" by Blue Swede [youtube]http://www.youtub

posted 8:00:21am Jul. 27, 2014 | read full post »




Report as Inappropriate

You are reporting this content because it violates the Terms of Service.

All reported content is logged for investigation.