Advertisement

Movie Mom

Movie Mom

Tide Commercial Gets It Wrong About Moms, Daughters, and Gender Roles

posted by Nell Minow

I try to maintain a sense of humor about ads, but I really do not like the new series of commercials for Tide with people explaining how they get their clothes dirty.  I know they are intended to be funny but I find them annoying and the one with the “girly” mom complaining about her cargo-pants-wearing daughter really bugged me.  So I was very pleased to see a very thoughtful commentary on the Tide ad from Lauren R. of Representing America.

YouTube Preview Image

Tide may be making fun of this stereotypical perfectionist housewife. The elaborately decorated living room, the pink cardigan, sensible haircut; it all fits. Is this commercial trying to present satire? If so, I don’t think that they were obvious enough about doing so.

Advertisement

The satire presented is also sexist in its own way. The mother is portrayed as uptight, reserved, and repressed to the point of (maybe?) being humorous….Either way you look at it, this ad is probably sending the wrong message.

Who are they making fun of here?  The little girl in the cargo pants who likes to get dirty or the mother who wants her to wear pink?  Either way, it is definitely sending the wrong message.

  • http://Tidemomgotitwrong Denise A.

    I had an adverse reaction to this commercial also. I felt like the mom didn’t like her child for who she is. So if a girl like this watches, she might feel “wrong”. Aren’t we supposed to be accepting and supportive? They got it wrong!

    • Nell Minow

      Thanks so much for your support on this Denise! You are so right!

  • http://AddaURLtothiscomment monkie

    The loveliest thing about having given up watching commercial TV is not having to be annoyed by objectionable commercials :)
    (someone always ends up linking me to the ones that I’d really like to see anyway LOL)
    The ad bugged me, too… mostly because the mother is talking about her child as though she isn’t even there, and the audience is forced to accept this. Even if we’re supposed to feel smugly superior to the uptight mom (my take on the ad’s focus), I can’t help but feel sad for the child.

    • Nell Minow

      Thanks, monkie! You said it better than I did.

  • Pingback: For Yom Kippur: Louis Armstrong Sings ‘Jonah and the Whale’ | Christian Media Cross

  • http://www.findyourcoach.com Jeanne

    Oh yeah – I agree, I think this commercial is rediculious too. Another one that literally drives me nuts is the commercial for Fiber One where th wife is talking to the husband about not eating junk food and getting more fiber…as she takes a bite of a Fiber One bar, he says somthing to the effect of “how can you say tht when your standing there eatinc a candy bar…” and he yanks the Fiber One bar our her hands and the wrapper, and takes a big bite – she says “you enjoy that”. Its rediculious how bad, rude and obnoxious behavior,stupidity and not healthy choices are is shown in these commercials – and people see this as ok or normal! I always talk with my son about the “wierd’ stuff we see on TV – including the commercials, which are some of the worst “programming” ever! So, yeah, I agree that these commercials are beyond stupid – what do we have to do to get this to stop – because it’s not funny.

    • Nell Minow

      That sounds awful, Jeanne! Thanks for sharing.

Previous Posts

Coming to Netflix: The Queen Elizabeth II Story "The Crown"
https://www.youtube.com/watch?v=n8Q0bJ_zO7w As Great Britain's longest-reigning monarch turns 90, "The Crown" focuses on Queen Elizabeth II as a 25-year-old newlywed faced with the daunting prospect of leading the world's most famous monarchy ...

posted 3:54:47pm May. 03, 2016 | read full post »

Charlie Brown and God
The Atlantic has a fascinating article about "Peanuts" creator Charles Schulz and the way he expressed his religious doubts and beliefs through his classic comic strip. Charles Schulz was widely applauded for a long list of achievements. ...

posted 3:53:38pm May. 03, 2016 | read full post »

Oprah to Star in The Immortal Life of Henrietta Lacks for HBO
The Immortal Life of Henrietta Lacks is being adapted for HBO, with Oprah Winfrey in the lead role of Lacks' daughter. There was something special about the poor, uneducated Henrietta Lacks, something she could never have suspected. From the ...

posted 2:04:49pm May. 03, 2016 | read full post »

Interview: Director John Goldschmidt on "Dough"
John Goldschmidt is the director and co-producer of the film “Dough,” a sweet comedy about an Orthodox Jewish baker (Jonathan Pryce) whose new assistant is a Muslim teenager from Darfur who has a side business dealing weed. The marijuana ...

posted 3:40:09pm May. 02, 2016 | read full post »

Janis Joplin on PBS American Masters
The two most dazzling life performances I have ever seen or will ever see were both by Janis Joplin. This week, the PBS American Masters series is her story. https://www.youtube.com/watch?v=BecO7FgQnEc Here she is at the Monterey music ...

posted 1:58:52pm May. 02, 2016 | read full post »

Advertisement


Report as Inappropriate

You are reporting this content because it violates the Terms of Service.

All reported content is logged for investigation.