Movie Mom

Movie Mom


HIMYM Billboard Hijacked by New Ads

posted by Nell Minow

I really like “How I Met Your Mother,” and am delighted that older episodes are running in syndication.  But it is jarring to see that background shots have been updated to insert new advertising material.  NPR’s Monkey See blog reports that a billboard in one of the episodes has been digitally altered to insert an ad for the new (and awful) movie, Zookeeper. Marc Hirsh writes

The general practice isn’t new, but there’s something about this particular example that’s especially irksome, and not just because it’s been done in the service of a Kevin James talking-gorilla movie.

He points out that this is particularly annoying in the context of HIMYM, which is always so explicitly time-specific.

More than most sitcoms, Mother has a rather explicit time frame. How explicit? Well, the very first line of the episode is, “Kids, in the spring of 2007…” So it’s not an ideal candidate to layer in an advertisement for a movie released in July 2011, is what I’m saying.

I understand that advertisers are frustrated because audiences skip commercials by clicking the channel or fast-forwarding on TIVO.  But the answer can’t be intrusive ads and product placement that distract us from the story, especially retroactively.



Previous Posts

Interview: Dan Cohen of "Alive Inside"
Dan Cohen is the gifted and passionately committed man who transforms the lives of people with dementia and other severely debilitating diseases.  He is featured in the documentary "Alive Inside." He is the founder of Music and Memory, which provides resources to help bring these programs to peopl

posted 8:00:36am Jul. 26, 2014 | read full post »

Contest: "Lullaby" -- Family Drama With Amy Adams, Richard Jenkins, and Garrett Hedlund
Garrett Hedlund stars as Jonathan in this uneven but moving drama about a family facing the loss of a husband and father. The performances are excellent, especially Richard Jenkins as the father and "Downton Abbey's" Jessica Brown Findlay as Jonathan's sister. I have two copies of the DVD to give

posted 3:50:33pm Jul. 25, 2014 | read full post »

Comic-Con 2014: Day One
Here's what's at Comic-Con, which means here's what's coming everywhere else: affordable 3D printers with hand-held scanners that transmit 360 degree images to your tablet or laptop instantly. GoPro

posted 11:08:17am Jul. 25, 2014 | read full post »

Remembering the Vietnam War: 10 Movies
As we observe the 50th anniversary of the War in Vietnam, here are ten of the best of the movie and documentary depictions of the war and its impact on history and culture in the United States. The best-known films about Vietnam include "Apocalypse Now," "Full Metal Jacket," "Platoon," "The Deer Hun

posted 8:00:34am Jul. 25, 2014 | read full post »

Lucy
I always enjoy Luc Besson's stylish car chases and shootouts. I like his use of locations, his strong female characters, and unexpected flashes of sentiment in the midst of mayhem.  While

posted 6:00:51pm Jul. 24, 2014 | read full post »




Report as Inappropriate

You are reporting this content because it violates the Terms of Service.

All reported content is logged for investigation.