Advertisement

Movie Mom

Movie Mom

Ralph Lauren Pretends His Catalog is a Book For Kids

posted by Nell Minow

Renée Loth writes in the Boston Globe this weekend about Ralph Lauren’s new “book” for children — really a thinly disguised catalog.  They’re calling it “The first ever shoppable children’s storybook.’’

“The RL Gang: A Magically Magnificent School Adventure’’ is a 32-page volume, aimed at preschool-age children. Its slim plot involves a group of eight impossibly cute classmates, all dressed in Polo Ralph Lauren finery, with names like Willow, Oliver, Hudson, and River. The junior fashion icons use magical paintbrushes to draw themselves a garden party that comes alive, complete with ice cream and kittens.

Advertisement

Woozy yet? Reading along in the online video version — narrated by Uma Thurman — parents and kids can take a break to “look inside Oliver’s closet,’’ for example, and buy the twee outfits. “The RL Gang’’ is touted unblushingly as “an innovative way for parents and children to explore style, literature, and digital technology together.’”

It’s bad enough when product placement makes movies and television shows into infomercials and cross-promotions turn all kinds of products and almost-always unhealthy food into promotions for movies and television shows.  But this is essentially a catalog designed to sell very expensive clothes to children, who are not old enough to understand the fast-disappearing line between writing and pictures that are intended to tell a story based on imagination, experience, and heart and writing and pictures designed to make you think you want things you would otherwise never have thought about. 

 

 

 

To complain: CustomerAssistance@RalphLauren.com

Previous Posts

Terminator Genisys
"I'll be back," Arnold Schwarzenegger said in the first "Terminator" movie. He had the title role but only 16 lines, with about a total of 80 words. But those ...

posted 5:15:15pm Jun. 30, 2015 | read full post »

Interview: Stephen "tWitch" Boss of "Magic Mike XXL"
I asked actor/dancer Stephen "tWitch" Boss whether it was as much fun to make "Magic Mike XXL" as it looked, and he said, "Absolutely and even ...

posted 3:45:10pm Jun. 30, 2015 | read full post »

Exclusive Clip: All Creatures Big and Small -- FREE for a Limited Time on Google Play
[jwvideo vid='OljUWfMd' pid='GvkPWNBE'] Martin Sheen and Amy Grant provide the voices in this animated animal adventure inspired by Noah's Ark, from Entertainment One (eOne). "All Creatures Big and Small" will be available for free for a ...

posted 3:44:16pm Jun. 30, 2015 | read full post »

Critics: Which Movies Get Childhood Right?
Thanks to Sam Adams and Indiewire for including me in their survey of critics about our favorite movies from the perspective of a child.  Here was my answer: "To Kill a Mockingbird" somehow captures the voice of the novel in allowing us to see ...

posted 11:09:45pm Jun. 29, 2015 | read full post »

Interview: David and Christi Eaton of "Hope Bridge"
David and Christi Eaton wanted to help families devastated by suicide and those who struggle with thoughts of suicide. And so they wrote "Hope ...

posted 3:02:12pm Jun. 29, 2015 | read full post »

Advertisement


Report as Inappropriate

You are reporting this content because it violates the Terms of Service.

All reported content is logged for investigation.