Movie Mom

Movie Mom


Ralph Lauren Pretends His Catalog is a Book For Kids

posted by Nell Minow

Renée Loth writes in the Boston Globe this weekend about Ralph Lauren’s new “book” for children — really a thinly disguised catalog.  They’re calling it “The first ever shoppable children’s storybook.’’

“The RL Gang: A Magically Magnificent School Adventure’’ is a 32-page volume, aimed at preschool-age children. Its slim plot involves a group of eight impossibly cute classmates, all dressed in Polo Ralph Lauren finery, with names like Willow, Oliver, Hudson, and River. The junior fashion icons use magical paintbrushes to draw themselves a garden party that comes alive, complete with ice cream and kittens.

Woozy yet? Reading along in the online video version — narrated by Uma Thurman — parents and kids can take a break to “look inside Oliver’s closet,’’ for example, and buy the twee outfits. “The RL Gang’’ is touted unblushingly as “an innovative way for parents and children to explore style, literature, and digital technology together.’”

It’s bad enough when product placement makes movies and television shows into infomercials and cross-promotions turn all kinds of products and almost-always unhealthy food into promotions for movies and television shows.  But this is essentially a catalog designed to sell very expensive clothes to children, who are not old enough to understand the fast-disappearing line between writing and pictures that are intended to tell a story based on imagination, experience, and heart and writing and pictures designed to make you think you want things you would otherwise never have thought about. 

 

 

 

To complain: CustomerAssistance@RalphLauren.com



Previous Posts

Behind the Scenes Clip: Adam Levine in "Begin Again"
[iframe width="560" height="315" src="//www.youtube.com/embed/RhZTVijgpb8?rel=0" frameborder="0"] I have one copy of the wonderful soundtrack to give away!  Send me an email at moviemom@moviemom.com with Levine in the subject line and tell me your favorite song of the summer.  Don't forget your

posted 3:59:43pm Jul. 30, 2014 | read full post »

Interview: Thunder Levin of "Sharknado" and "Sharknado 2"
One of the highlights of Comic-Con was the chance to catch up with Thunder Levin, screenwriter of the sensation, "Sharknado" and the sequel, "Sharknado 2," which premieres tonight on Syfy.  The original was remarkable for its over-the-top storyline and even more for the Twitter-nado it inspired.  

posted 7:37:17am Jul. 30, 2014 | read full post »

Contest Winner -- "Earth to Echo's" GoPro Camera
Thanks to all who entered!  This contest had far more entries than any other I've ever run.  Congratulations to the lucky winner! WINNER OF THE GOPRO CAMERA: Susan D. Burkburnett, TX  

posted 11:54:55pm Jul. 29, 2014 | read full post »

Intuition -- A Short Film from Danielle Lurie
I love this short film from Danielle Lurie about a young woman who needs to learn to listen to her heart, with a wonderful performance by Montse Muñoz. [vimeo]https://vimeo.com/101953117[/vimeo]

posted 10:09:01am Jul. 29, 2014 | read full post »

Interview: Joseph Nasser of "Amber Alert: Terror on the Highway"
Reserve Police Officer Joseph Nasser produced Amber Alert: Terror on the Highway to help raise awareness of the Amber Alert system. It stars Tom Berenger as a man on the edge, making a dead rush for Mexico and kidnapping two young girls along the way. He is hotly pursued by police chief Martha Geig

posted 8:00:33am Jul. 28, 2014 | read full post »




Report as Inappropriate

You are reporting this content because it violates the Terms of Service.

All reported content is logged for investigation.