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Movie Mom

The popular dating site for Jewish singles, J-Date, helps its clients “find friendship, romance, and lifelong partners within the Jewish faith.”

And, with some help from Film Movement, a movie.

Michael Cieply writes in the New York Times about “North America’s first Jewish Film-of-the-Month Club with JDate as the sponsor.”

[Film Movement’s Adley] Gartenstein said his company had long intended to open niche clubs that might offer Spanish-language, black-themed or children’s films. The Jewish club came first, he said, partly because film gatherings like the Los Angeles Jewish Film Festival (“Our films aren’t just selected, they’re chosen”) provide a potential audience and a ready pipeline to movies….Goals are relatively modest: Mr. Gartenstein said he would like to see the new club grow to 25,000 members within three years. Some of the proceeds, he said, will go to Chai Lifeline, an organization that helps the families of children with serious illness.  As for what constitutes a Jewish-themed film, Mr. Gartenstein’s standard is not strict. “Central to the story will be one or more Jewish characters,” he said.

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