Advertisement

Movie Mom

Movie Mom

Target Spoils ‘Free to Be’

posted by Nell Minow

I’m glad to see I am not the only one who is sorry to see Target use the classic “Free to Be You and Me” song in its ads.

The song from The New Seekers is a special memory for many people who grew up in the 70’s and 80’s. It was the title song in an album about equality, tolerance, respect, and understanding our feelings. There was also a book and a television special.

Now Target has used the song in an ad, equating being yourself with buying stuff to express your individuality. It’s completely contrary to the original intent of the song and a real shame.

Advertisement

  • Toby Clark

    I haven’t seen that ad, but I feel much the same way about this ad’s rendition of What About Me? http://www.youtube.com/watch?v=gzQCn8KT1fk

  • http://blog.beliefnet.com/moviemom/ Nell Minow

    Ouch, Toby. Thanks for sharing.

  • Anne

    I was making dinner when I heard the song come on the TV. As a child of the 70s, I have great memories of the song and TV special. When I looked up and saw it was a commercial for Target, I was pretty bummed.
    Interestingly, The Seekers also wrote “I’d like to teach the world to sing” which was a classic 70s Coke commercial!

  • Grumpy Old Person

    Considering Target’s huge monetary donation to an anti-gay politician, it seems they believe not quite everybody should actually be “free”.

  • http://blog.beliefnet.com/moviemom/ Nell Minow

    Thanks, Grumpy. It has been very heartening to see the protests over that contribution — and to watch Target, previously given a top rating by PFLAG for their domestic partnership benefits and other gay-friendly policies, struggle to respond. As with Rupert Murdoch’s donation to the GOP this week, I suspect the post Citizens United corporate political contributions will quickly become an embarrassment and a risk to the brand and ultimately not worth any benefit.

  • Alicia

    Ads featuring folk songs appear to be a trend this season. Isn’t L.L. Bean using “The Big Rock Candy Mountain”? Not sure who is singing it but it sounds rather like Pete Seeger. Ifind it interesting that folk songs are in vogue again – so old they are new?
    I wasn’t aware that Target was giving donations to anti-gay politicians. Too bad. I’ve regarded Target as a good alternative to Walmart (particularly since I live half a block from Target). I hope they reconsider.

Previous Posts

Interview: Paul Dalio, Writer/Director of "Touched With Fire"
Paul Dalio is a rap artist, writer, and director whose own bipolar disorder inspired his new film, "Touched With Fire." In an interview, he talked about how he portrayed the subjective experience of mania for the bipolar poets played by Katie ...

posted 3:56:38pm Feb. 10, 2016 | read full post »

Big Change at This Year's Oscars: Thanked Names on Screen
Jezebel reports a long-overdue innovation in this year's Oscar ceremony: nominees will have the opportunity to submit their list of people to thank before the show, so that they can run across the bottom of the screen. This will give the ...

posted 8:40:28am Feb. 10, 2016 | read full post »

Deadpool
Frankly, exuberantly nasty -- in the nicest possible way, Deadpool is not your father's superhero. That is, unless your father is more like ...

posted 3:58:24pm Feb. 08, 2016 | read full post »

Interview: Marilyn Meberg from "Women of Faith"
Marilyn Meberg knows how to make everyone feel like an old friend. Counselor, author, and part of the Women of Faith tour of inspirational ...

posted 3:55:38pm Feb. 08, 2016 | read full post »

Beliefnet's Movie Love Quotes Quiz
Check out this great quiz about great movie love quotes! If you beat my score (18), let me know! ...

posted 8:00:59am Feb. 08, 2016 | read full post »

Advertisement


Report as Inappropriate

You are reporting this content because it violates the Terms of Service.

All reported content is logged for investigation.