Beliefnet
Movie Mom

The Campaign for a Commercial-Free Childhood is asking McDonald’s to stop giving children Marvel comics toys that promote violent PG-13 movies.

The fast food giant’s latest giveaway for preschool boys features eight Marvel comic action figures, including The Human Torch, a man engulfed in flames, and The Thing, which menacingly roars “IT’S CLOBBERIN’ TIME!” at the press of a button.

It’s bad enough to use junk toys to sell children on junk food. But now, for preschool boys, a so-called happy meal at McDonald’s features the horrifying spectacle of a man on fire and a menacing figure that explicitly spurs them to violence.

To sign their letter to McDonald’s CEO Jim Skinner, visit the CCFC website. You can also read the report issued by CCFC last month about food company expenditures of well over $1.6 billion to market their products to children and teenagers.

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