Movie Mom

Movie Mom

Why Are You Seeing That Trailer Before This Movie?

posted by Nell Minow

I often hear complaints from movie-goers who think that the trailers run before the movies they bought tickets to see are inappropriate. This has become even more important now that the MPAA has made the rules about content in trailers even more opaque, Slate explains how trailers are assigned to films. For the chains, it works according to

The “quadrant” system. As many as six trailers play before features at major chains, like AMC and Regal. The studio releasing a given film typically has automatic rights to two of these slots, and theater executives (in consultation with higher-ups from various studios) select the remaining four. Though theoretically studios and theaters could attach any trailer to any movie, they usually decide which releases to promote by using the “quadrant” system, which divides potential audiences into four different categories: men under 25, women under 25, men over 25, and women over 25.

This does not apply to independent theaters, which select trailers for films they will be showing.

Previous Posts

Interview: Adriana Trigiani of "Big Stone Gap"
Adriana Trigiani really is from a coal mining town in Virginia called Big Stone Gap and the biggest movie star in the world did choke on a chicken bone there. Now if that is not enough to inspire a book and a movie, I don't know what ...

posted 3:31:02pm Oct. 06, 2015 | read full post »

Carolyn Hax on the Toughest Media Question Parents Face
I am a huge fan of advice columnist Carolyn Hax, whose compassionate and insightful responses are always illuminating and often very funny. And I love the witty meta-commentary in the accompanying illustrations from Nick Galifianakis. Today, ...

posted 10:54:14am Oct. 06, 2015 | read full post »

Trailer: Martin Sheen and Rooney Mara in "Trash"
[iframe width="560" height="315" src="" frameborder="0"] ...

posted 8:00:26am Oct. 06, 2015 | read full post »

John Hanlon Interviews Beth Kushnick on Designing for "The Good Wife"
"The Good Wife" has one of the best production design teams on television, so I was especially interested to read the interview my friend John Hanlon did with Beth Kushnick, set designer Beth Kushnick for The Credits. I loved the way she ...

posted 2:58:59pm Oct. 05, 2015 | read full post »

Trailer: "Back in Time" -- Documentary About the Making of "Back to the Future"
[youtube][/youtube] ...

posted 8:00:15am Oct. 05, 2015 | read full post »


Report as Inappropriate

You are reporting this content because it violates the Terms of Service.

All reported content is logged for investigation.