Advertisement

Movie Mom

Movie Mom

Why Are You Seeing That Trailer Before This Movie?

posted by Nell Minow

I often hear complaints from movie-goers who think that the trailers run before the movies they bought tickets to see are inappropriate. This has become even more important now that the MPAA has made the rules about content in trailers even more opaque, Slate explains how trailers are assigned to films. For the chains, it works according to

The “quadrant” system. As many as six trailers play before features at major chains, like AMC and Regal. The studio releasing a given film typically has automatic rights to two of these slots, and theater executives (in consultation with higher-ups from various studios) select the remaining four. Though theoretically studios and theaters could attach any trailer to any movie, they usually decide which releases to promote by using the “quadrant” system, which divides potential audiences into four different categories: men under 25, women under 25, men over 25, and women over 25.

This does not apply to independent theaters, which select trailers for films they will be showing.

Previous Posts

Trailer: The Magnificent Seven (and the Earlier Versions)
Denzel Washington, Vincent D'Onofrio, Matt Bomer, Ethan Hawke, Vinnie Jones, Peter Sarsgaard, and Chris Pratt star in the remake of "The Magnificent Seven," and they've released a teaser ...

posted 3:10:55pm Apr. 29, 2016 | read full post »

Bono is Making a Film About the Psalms with Pastor Eugene Peterson
[iframe width="560" height="315" src="https://www.youtube.com/embed/qYx4F3bAc44" frameborder="0"] Rock star and humanitarian Bono and retired Presbyterian Pastor Eugene Peterson have teamed up to release a new documentary about the book of Psalms. ...

posted 8:00:30am Apr. 29, 2016 | read full post »

Keanu
I laughed so much and so hard at this movie that by the time it was over I had become of those Key and Peele show parking valets. I just ...

posted 5:58:07pm Apr. 28, 2016 | read full post »

Ratchet & Clank
Roger Ebert famously declared that a video game could not be art, giving rise to howls of protest. I believe that videogames, like movies, can ...

posted 5:50:17pm Apr. 28, 2016 | read full post »

Mother's Day
I tried, Garry Marshall, I really did, but you finally broke me. I did my best to enjoy Valentine's Day (I called it a tweet of a movie but ...

posted 5:20:09pm Apr. 28, 2016 | read full post »

Advertisement


Report as Inappropriate

You are reporting this content because it violates the Terms of Service.

All reported content is logged for investigation.