Movie Mom

Movie Mom


Teach Kids About Advertising

posted by Nell Minow

The Federal Trade Commission has a terrific new online game for kids that will teach them to understand the difference between someone trying to tell them something and someone trying to sell them something. It’s called Admongo.
The FTC’s message to parents:

The Federal Trade Commission (FTC), the nation’s consumer protection agency, has created the Admongo campaign to help teach kids about advertising. The campaign has four parts:

* a game-based website at Admongo.gov;
* sample ads that can be used in the classroom;
* a free curriculum for use in the 5th and 6th grades, developed with Scholastic, Inc. and
* teacher training videos.

Together, these tools can help teach kids basic ad literacy skills.

As a parent, you can be a valuable partner in this campaign to help equip your kids with the critical thinking skills they need to be smarter consumers. With your help, kids can learn to ask three key “critical thinking” questions when they encounter advertising:

* Who’s responsible for the ad?
* What is the ad actually saying?
* What does it want you to buy, do, or think?

By applying the information they learn through this campaign, your kids will be able to recognize ads, understand them, and make smarter decisions as they navigate the commercial world.

The site also has resources for teachers to help them include media literacy in the curriculum.
The game is not enough to teach kids the difference between genuine opinion and advertising, but if it inspires conversations with parents that are reinforced throughout the week as we model our own responses to the messages in the media, that will remind not only kids but the rest of the family of how insidious these messages can be.
Many thanks to Pat Goslee for showing me this site.



  • http://AddaURLtothiscomment Career Discovery Teacher

    I used this site and its resources to teach a unit on advertising. The students really enjoyed it! Thanks!

    • Nell Minow

      Wonderful! Thanks so much for letting me know.

Previous Posts

A Child's Christmas in Wales
The whole family will enjoy this beautiful version of Dylan Thomas' classic memory about his family Christmases in Wales. [iframe width="420" height="315" src="//www.youtube.com/embed/GrLDaAG7j_o?rel=0" frameborder="0"]

posted 8:00:23am Dec. 22, 2014 | read full post »

Pride
The ingredients for this film were so irresistible that it is a unexpected bonus to find that it is so much better than it needed to be. It's based on a true story of extraordinary kindness, generosity, and friendship and it stars a bunch of adorable English actors (Imelda Staunton, Bill Nighy) w

posted 6:00:25am Dec. 22, 2014 | read full post »

Interview: Ava DuVernay of "Selma"
My favorite movie of the year is "Selma," the story of the Reverend Dr. Martin Luther King's march from Selma, Alabama to the state capital, Montgomery, to bring attention to the barriers the

posted 9:41:45pm Dec. 21, 2014 | read full post »

Smile of the Week: A Boy and a Penguin
This reminds me a little of the depiction of a child's world in The Complete Calvin and Hobbes and Barnaby. [youtube]https://www.youtube.com/watch?v=iccscUFY860[/youtube] Many thanks to Slate for this and the others on its list of the year's best ads.

posted 12:06:45pm Dec. 21, 2014 | read full post »

Mel Torme and Judy Garland: Christmas Song
[youtube]https://www.youtube.com/watch?v=SaEedtRHklg[/youtube] I love it that Judy Garland sings "rainbows" instead of "reindeer."

posted 8:00:57am Dec. 21, 2014 | read full post »




Report as Inappropriate

You are reporting this content because it violates the Terms of Service.

All reported content is logged for investigation.