Movie Mom

Movie Mom


Microsoft Withdraws Sexting Video

posted by Nell Minow

Good work from Common Sense Media, whose complaint led to Microsoft’s decision to pull an promotional video that seemed to endorse “sexting.” An ad for Microsoft’s new KIN smartphones showed a guy reaching the phone up inside his t-shirt to snap a photo to send via text to his friends. My friend Jim Steyer of CSM wrote:

It is absolutely baffling that Microsoft chose to promote the features of its new Kin phones through a video that seems to encourage sexting. Every week there is another story about teens and sexting scandals in schools. This week alone, teens in Montgomery County, Md., are under investigation for distributing nude photos via text message, and a sheriff in San Bernardino County, Calif., said that sexting is the “No. 1 problem” for middle school principals in his community.

It is both irresponsible and outrageous that an industry leader like Microsoft would take a form of digital abuse and position it as “cool and hip” in order to sell a new product that is directly targeted to a teen audience. Microsoft should pull this video and apologize for encouraging inappropriate digital media use.

Microsoft responded to the complaints from CSM and others:

Microsoft takes the issue of sexting very seriously and it was certainly never our intent to promote it in any way. The KIN marketing campaign is meant to capture the energy and playfulness of the generation of social communicators. We have received feedback that one of the KIN lifestyle videos has a scene that did not come across in the spirit it was intended. Upon further review we have acknowledged that and since removed the clip.



Previous Posts

23 Blast
23 Blast is the name of a football play, and "23 Blast" is based on the real story of Travis Freeman, a high school football star who lost his sight, but, with the help of a courageous coach and committed teammates, was able to keep playing. The real hero of the movie is the coach, played by "Ava

posted 3:57:18pm Oct. 23, 2014 | read full post »

Trailer: Little Hope Was Arson, Story of Church Burnings
[iframe width="560" height="315" src="//www.youtube.com/embed/EYk-EU9Ydyw?rel=0" frameborder="0"] Available in select theaters and nationwide VOD beginning Nov 21! For more info, please visit: http://littlehopewasarson.com. January 2010: In the buckle of the Bible Belt, 10 churches burn to

posted 1:00:10pm Oct. 23, 2014 | read full post »

Trailer: The Avengers: Age of Ultron
[iframe src="http://www.movieweb.com/v/VI0Fjch2c6ld24/embed_video" width="400" height="225" frameborder="0"] I'm very excited about the next Avengers movie, coming out next spring, and it's a great trailer with the bleak images, random ballerinas, and creepy re-do of the classic song from "Pinocc

posted 8:38:38am Oct. 23, 2014 | read full post »

Interviews: "Art and Craft's" Sam Cullman and Jennifer Grausman
The documentary "Art and Craft" is the extraordinary story of two men.  One is Mark Landis, an artist who created counterfeit paintings and then disguised himself as various philanthropist perso

posted 8:00:06am Oct. 23, 2014 | read full post »

Is This the End of Television?
Last week both cable giant HBO and broadcast giant CBS made announcements that signal the end of television as we know it.  Both responded to the clear message of the market and said that they would make their content available in the form and via the delivery system consumers prefer -- the interne

posted 3:24:08pm Oct. 22, 2014 | read full post »




Report as Inappropriate

You are reporting this content because it violates the Terms of Service.

All reported content is logged for investigation.