Advertisement

Movie Mom

Movie Mom

Microsoft Withdraws Sexting Video

posted by Nell Minow

Good work from Common Sense Media, whose complaint led to Microsoft’s decision to pull an promotional video that seemed to endorse “sexting.” An ad for Microsoft’s new KIN smartphones showed a guy reaching the phone up inside his t-shirt to snap a photo to send via text to his friends. My friend Jim Steyer of CSM wrote:

It is absolutely baffling that Microsoft chose to promote the features of its new Kin phones through a video that seems to encourage sexting. Every week there is another story about teens and sexting scandals in schools. This week alone, teens in Montgomery County, Md., are under investigation for distributing nude photos via text message, and a sheriff in San Bernardino County, Calif., said that sexting is the “No. 1 problem” for middle school principals in his community.

Advertisement

It is both irresponsible and outrageous that an industry leader like Microsoft would take a form of digital abuse and position it as “cool and hip” in order to sell a new product that is directly targeted to a teen audience. Microsoft should pull this video and apologize for encouraging inappropriate digital media use.

Microsoft responded to the complaints from CSM and others:

Microsoft takes the issue of sexting very seriously and it was certainly never our intent to promote it in any way. The KIN marketing campaign is meant to capture the energy and playfulness of the generation of social communicators. We have received feedback that one of the KIN lifestyle videos has a scene that did not come across in the spirit it was intended. Upon further review we have acknowledged that and since removed the clip.

Previous Posts

Interview: Director John Goldschmidt on "Dough"
John Goldschmidt is the director and co-producer of the film “Dough,” a sweet comedy about an Orthodox Jewish baker (Jonathan Pryce) whose new assistant is a Muslim teenager from Darfur who has a side business dealing weed. The marijuana ...

posted 3:40:09pm May. 02, 2016 | read full post »

Janis Joplin on PBS American Masters
The two most dazzling life performances I have ever seen or will ever see were both by Janis Joplin. This week, the PBS American Masters series is her story. https://www.youtube.com/watch?v=BecO7FgQnEc Here she is at the Monterey music ...

posted 1:58:52pm May. 02, 2016 | read full post »

Trailer: Snowden
There's a new movie coming out about Edward Snowden, directed by Oliver Stone, a master of paranoic drama with a historical focus. https://www.youtube.com/watch?v=9KyltHXrxVk If you're interested in the issue of government spying, national ...

posted 8:00:00am May. 02, 2016 | read full post »

The Meddler
Marnie (Susan Sarandon) is the irresistible force who, just before this movie starts, meets the immovable object: devastating grief in ...

posted 11:42:17am May. 01, 2016 | read full post »

May 2016: Movies This Month
Happy May! The blockbuster movie season officially starts this week with the latest superhero movie from Marvel, and the month will end with another superhero movie as well. But we'll get some good smaller movies, too. Here's what I'm looking ...

posted 12:18:04am May. 01, 2016 | read full post »

Advertisement


Report as Inappropriate

You are reporting this content because it violates the Terms of Service.

All reported content is logged for investigation.