Advertisement

Movie Mom

Movie Mom

More on Red-Band Trailers

posted by Nell Minow

Brooks Barnes writes in today’s New York Times about the increased accessibility of “red-band” trailers, movie previews that contain R-rated material.

Over the last two years, movie marketers have flooded the Web with R-rated video ads known as “red band” trailers. While most trailers are approved for broad audiences, the red-band variety typically features profanity, nudity or other material deemed inappropriate for children….[T]he Web has proved extremely hospitable to them despite a difficult-to-enforce industry rule that restricts their release to sites that use age-verification tests.

Advertisement

Barnes describes what the MySpace executives call an “anomaly,” which made the controversial “Kick-Ass” trailer available without any age verification to ensure that it was only being seen by viewers 17 and older. John Phillips, chief executive of Aristotle, a maker of age verification technology, calls the MySpace security system “a ‘total joke,’ a ‘train wreck’ and a ‘continued embarrassment.'” MySpace counters that Aristotle’s system is also easy to fool. All of which means that the challenge for parents in protecting children from R-rated trailers with nudity, drug use, an 11-year-old shooting someone in the face and using extremely crude language and more is a little tougher — and even more important.

Previous Posts

Trailer: People, Places, and Things with Jemaine Clement and Regina Hall
https://www.youtube.com/watch?v=Bawtuko5zYs ...

posted 8:00:10am Jul. 06, 2015 | read full post »

Contest: Win a DVD of the Sweet Romance, "Old Fashioned"
Win a copy of the sweet romance, "Old Fashioned," from PureFlix. It set a record with the highest opening for faith film on less than 300 ...

posted 9:00:48pm Jul. 05, 2015 | read full post »

Trailer: Jenny's Wedding with Katherine Heigl and Alexis Bledel
[youtube]https://www.youtube.com/watch?v=MsRh-PTeXzw[/youtube] ...

posted 10:00:44am Jul. 05, 2015 | read full post »

Trailer: Glitch
https://www.youtube.com/watch?v=z736c3pXb7w There's no US release date set at the moment for this film, also known as "Leading Lady," but I hope we get to see it. The actress is Katie McGrath, currently in "Jurassic World" and soon to appear ...

posted 8:00:39am Jul. 05, 2015 | read full post »

Tonight on PBS: A Capitol Fourth with Barry Manilow, Hunter Hayes, and KC and the Sunshine Band
[youtube]https://www.youtube.com/watch?v=5IQqWgdF1z0[/youtube] Tune in tonight to watch A Capitol Fourth on PBS, featuring Barry Manilow, Hunter Hayes, KC and the Sunshine Band, Alabama, and Lang Lang, and hosted by Bradley Whitford. And ...

posted 12:00:57pm Jul. 04, 2015 | read full post »

Advertisement


Report as Inappropriate

You are reporting this content because it violates the Terms of Service.

All reported content is logged for investigation.