Movie Mom

Movie Mom

More on Red-Band Trailers

posted by Nell Minow

Brooks Barnes writes in today’s New York Times about the increased accessibility of “red-band” trailers, movie previews that contain R-rated material.

Over the last two years, movie marketers have flooded the Web with R-rated video ads known as “red band” trailers. While most trailers are approved for broad audiences, the red-band variety typically features profanity, nudity or other material deemed inappropriate for children….[T]he Web has proved extremely hospitable to them despite a difficult-to-enforce industry rule that restricts their release to sites that use age-verification tests.


Barnes describes what the MySpace executives call an “anomaly,” which made the controversial “Kick-Ass” trailer available without any age verification to ensure that it was only being seen by viewers 17 and older. John Phillips, chief executive of Aristotle, a maker of age verification technology, calls the MySpace security system “a ‘total joke,’ a ‘train wreck’ and a ‘continued embarrassment.'” MySpace counters that Aristotle’s system is also easy to fool. All of which means that the challenge for parents in protecting children from R-rated trailers with nudity, drug use, an 11-year-old shooting someone in the face and using extremely crude language and more is a little tougher — and even more important.

Previous Posts

Big Stone Gap
Even in small towns, big things can happen. Sometimes the most famous movie star in the world stops by and makes international headlines. And ...

posted 5:51:50pm Oct. 08, 2015 | read full post »

Laurel Hester (Julianne Moore), a 23-year veteran of the police force, learns that she has terminal cancer. And then she learns something even ...

posted 5:50:17pm Oct. 08, 2015 | read full post »

Mr. Peabody to Appear on Jeopardy!
Everyone's favorite educated canine appears tonight on Jeopardy to match his matchless historical knowledge against the contestants. He will be the first dog to host an entire category. [iframe width="560" height="315" ...

posted 4:35:58pm Oct. 08, 2015 | read full post »

Exclusive Clip: Romantic Comedy "You Cast a Spell on Me"
[jwvideo vid='OCuEIYdB' pid='GvkPWNBE'] We are delighted to premiere an exclusive clip from the bewitching romantic comedy "You Cast A Spell On Me," starring Ryan McPartlin ("Chuck") and Nikki Deloach ("Awkward"), now available on Digital HD ...

posted 4:26:21pm Oct. 08, 2015 | read full post »

Tribute: Kevin "Moochie" Corcoran
We mourn the loss of actor/producer Kevin Corcoran, a child star in classic Disney movies and then a producer and director. Kevin was one of several Corcoran siblings to appear on television and in movies in the 1950's-60's. His sister ...

posted 12:08:40pm Oct. 08, 2015 | read full post »


Report as Inappropriate

You are reporting this content because it violates the Terms of Service.

All reported content is logged for investigation.