Movie Mom

Movie Mom


(P)G is for Box Office Gold

posted by Nell Minow

madagascar2poster-60608.jpgMadagascar 2 (PG) made more than $63 million in its opening weekend. Just to put it in perspective, number 2 was the R-rated Role Models, at $19 million, which under normal circumstances would have been enough to make it number one. But $63 million puts “Madagascar 2″ in the top 50 opening weekends of all time, around the level of “Wall?E” and “Lord of the Rings.”
Last week’s number 1 was the G-rated High School Musical 3, for the second week in a row. This week, at number 3, it continued to do well, increasing its total to a domestic $75 million and over $160 million world-wide.
Why does Hollywood keep having to re-learn the lesson that there is an enormous and enthusiastic audience for family-friendly movies?



  • Mike

    Madagascar 2 was PG….
    Some animated movies have bombed actually, so I am not sure I would go as far as saying Hollywood trying to prove a point.

  • Nell Minow

    You’re right on both counts and I’ll amend the post. But a lot of PG-13 and R-rated films bomb, too. But the proportion of family-friendly films is far lower than the audience will support, as these box office returns show.

  • Mary

    I saw this movie with my kids at home and i thought it was VERY offensive…

  • http://blog.beliefnet.com/moviemom/ Nell Minow

    Which movie, Mary? I’d welcome more detail about your concerns.

Previous Posts

What Happened to All the Great Quotable Movie Lines?
Michael Cieply has a fascinating piece in the New York Times about the movie lines we love to quote and why there don't seem to be any new ones. Look through all of the top ten lists of the year, and see if you can think of one quotable line from any of them. That doesn't mean they aren't well wri

posted 3:58:57pm Dec. 20, 2014 | read full post »

George Clooney and the Cast of Downton Abbey
You don't have to be a fan of "Downton Abbey" (or "Mr. Selfridge") to love this hilarious spoof, with guest appearances by Jeremy Piven, George Clooney and the Absolutely Fabulous Joanna Lumley. [iframe width="560" height="315" src="//www.youtube.com/embed/ryo7fqdmcGQ?rel=0" frameborder="0"] [

posted 1:43:50pm Dec. 20, 2014 | read full post »

Ask Amy Says: A Book on Every Bed
I love to remind people about Amy Dickinson's wonderful "Book on Every Bed" proposal: Here’s how it happens: You take a book (it can be new or a favorite from your own childhood). You wrap it. On Christmas Eve (or whatever holiday you celebrate), you leave the book in a place where Santa is

posted 12:00:42pm Dec. 20, 2014 | read full post »

Interview: Matthew Llewellyn, Composer for Wally Lamb's "Wishin' and Hopin'"
Wishin' and Hopin' is Lifetime movie airing December 21, 2014, based on the novel by Wally Lamb. It stars Molly Ringwald and Meat Loaf with narration by Chevy Chase. Composer Matthew Llewellyn was kind enough to answer my questions about creating a score for this nostalgic holiday story. How d

posted 9:40:56am Dec. 20, 2014 | read full post »

Wild's Cheryl Strayed Has a New Advice Podcast
Before Wild, Cheryl Strayed was the pseudonymous "Dear Sugar" advice columnist for The Rumpus. Her columns were collected in Tiny Beautiful Things: Advice on Love and Life from Dear Sugar. Writer Steve Almond (Candyfreak: A Journey through the Chocolate Underbelly of America) also wrote as Dear Su

posted 3:59:40pm Dec. 19, 2014 | read full post »




Report as Inappropriate

You are reporting this content because it violates the Terms of Service.

All reported content is logged for investigation.