Movie Mom

Movie Mom


(P)G is for Box Office Gold

posted by Nell Minow

madagascar2poster-60608.jpgMadagascar 2 (PG) made more than $63 million in its opening weekend. Just to put it in perspective, number 2 was the R-rated Role Models, at $19 million, which under normal circumstances would have been enough to make it number one. But $63 million puts “Madagascar 2″ in the top 50 opening weekends of all time, around the level of “Wall?E” and “Lord of the Rings.”
Last week’s number 1 was the G-rated High School Musical 3, for the second week in a row. This week, at number 3, it continued to do well, increasing its total to a domestic $75 million and over $160 million world-wide.
Why does Hollywood keep having to re-learn the lesson that there is an enormous and enthusiastic audience for family-friendly movies?



  • Mike

    Madagascar 2 was PG….
    Some animated movies have bombed actually, so I am not sure I would go as far as saying Hollywood trying to prove a point.

  • Nell Minow

    You’re right on both counts and I’ll amend the post. But a lot of PG-13 and R-rated films bomb, too. But the proportion of family-friendly films is far lower than the audience will support, as these box office returns show.

  • Mary

    I saw this movie with my kids at home and i thought it was VERY offensive…

  • http://blog.beliefnet.com/moviemom/ Nell Minow

    Which movie, Mary? I’d welcome more detail about your concerns.

Previous Posts

Exclusive Clip: Ida -- The Story of a Nun Who Learned Her Family Was Jewish
I am delighted to be able to present an exclusive clip from "Ida," the new award-winning film written and directed by Pawel Pawlikowski. [iframe width="560" height="315" src="//www.youtube.com/embed/-v82_JEXF-0?rel=0" frameborder="0"] Poland 1962. Anna (newcomer Agata Trzebuchowska) is a beautif

posted 12:29:51am Apr. 24, 2014 | read full post »

Join Me at Ebertfest!
I'll be at Ebertfest through Sunday and will update when I can.  Tonight I'll be at the opening event, a screening of "Life Itself," the crowd-funded documentary about festival founder, Roger Ebert. [youtube]https://www.youtube.com/watch?v=bWLVD9g4SZU[/youtube]

posted 3:59:08pm Apr. 23, 2014 | read full post »

Trailer: The Normal Heart
Larry Kramer's searing, Tony award-winning play "The Normal Heart" is coming to HBO with an all-star cast. [iframe width="560" height="315" src="//www.youtube.com/embed/XMN75Opf1_A" frameborder="0"]

posted 8:00:57am Apr. 23, 2014 | read full post »

The Top 100 Animated Films of All Time: The Animators Pick
Time Out New York asked top animators to pick the greatest 100 animated films of all time.  All the Disney, Pixar, and Miyazaki classics are there, plus some surprises.  I have some disagreements, but am entirely in favor of the #1 pick. [youtube]https://www.youtube.com/watch?v=iAykOz1gWi4[/you

posted 3:59:23pm Apr. 22, 2014 | read full post »

Interview: Daniel Licht, Composer of "Dexter"
Daniel Licht composed the music for "Dexter" as well as two of the "Silent Hill" video games and films including "Permanent Midnight" and "Stephen King's Thinner."  He talked to me about the difference between composing for thrillers and comedy and why he hit his guitar with a frying pan. Tell m

posted 8:00:40am Apr. 22, 2014 | read full post »




Report as Inappropriate

You are reporting this content because it violates the Terms of Service.

All reported content is logged for investigation.