Advertisement

Movie Mom

Movie Mom

(P)G is for Box Office Gold

posted by Nell Minow

madagascar2poster-60608.jpgMadagascar 2 (PG) made more than $63 million in its opening weekend. Just to put it in perspective, number 2 was the R-rated Role Models, at $19 million, which under normal circumstances would have been enough to make it number one. But $63 million puts “Madagascar 2″ in the top 50 opening weekends of all time, around the level of “Wall?E” and “Lord of the Rings.”
Last week’s number 1 was the G-rated High School Musical 3, for the second week in a row. This week, at number 3, it continued to do well, increasing its total to a domestic $75 million and over $160 million world-wide.
Why does Hollywood keep having to re-learn the lesson that there is an enormous and enthusiastic audience for family-friendly movies?

  • Mike

    Madagascar 2 was PG….
    Some animated movies have bombed actually, so I am not sure I would go as far as saying Hollywood trying to prove a point.

  • Nell Minow

    You’re right on both counts and I’ll amend the post. But a lot of PG-13 and R-rated films bomb, too. But the proportion of family-friendly films is far lower than the audience will support, as these box office returns show.

  • Mary

    I saw this movie with my kids at home and i thought it was VERY offensive…

  • http://blog.beliefnet.com/moviemom/ Nell Minow

    Which movie, Mary? I’d welcome more detail about your concerns.

Previous Posts

Trailer: Jenny's Wedding with Katherine Heigl and Alexis Bledel
[youtube]https://www.youtube.com/watch?v=MsRh-PTeXzw[/youtube] ...

posted 10:00:44am Jul. 05, 2015 | read full post »

Trailer: Glitch
https://www.youtube.com/watch?v=z736c3pXb7w There's no US release date set at the moment for this film, also known as "Leading Lady," but I hope we get to see it. The actress is Katie McGrath, currently in "Jurassic World" and soon to appear ...

posted 8:00:39am Jul. 05, 2015 | read full post »

Tonight on PBS: A Capitol Fourth with Barry Manilow, Hunter Hayes, and KC and the Sunshine Band
[youtube]https://www.youtube.com/watch?v=5IQqWgdF1z0[/youtube] Tune in tonight to watch A Capitol Fourth on PBS, featuring Barry Manilow, Hunter Hayes, KC and the Sunshine Band, Alabama, and Lang Lang, and hosted by Bradley Whitford. And ...

posted 12:00:57pm Jul. 04, 2015 | read full post »

Marvin Gaye Sings the Star Spangled Banner
Happy 4th of July! [vimeo]https://vimeo.com/34606761[/vimeo] ...

posted 8:38:56am Jul. 04, 2015 | read full post »

The Declaration of Independence -- Happy 4th of July!
https://www.youtube.com/watch?v=ETroXvRFoKY ...

posted 7:00:25am Jul. 04, 2015 | read full post »

Advertisement


Report as Inappropriate

You are reporting this content because it violates the Terms of Service.

All reported content is logged for investigation.