Movie Mom

Movie Mom


(P)G is for Box Office Gold

posted by Nell Minow

madagascar2poster-60608.jpgMadagascar 2 (PG) made more than $63 million in its opening weekend. Just to put it in perspective, number 2 was the R-rated Role Models, at $19 million, which under normal circumstances would have been enough to make it number one. But $63 million puts “Madagascar 2″ in the top 50 opening weekends of all time, around the level of “Wall?E” and “Lord of the Rings.”
Last week’s number 1 was the G-rated High School Musical 3, for the second week in a row. This week, at number 3, it continued to do well, increasing its total to a domestic $75 million and over $160 million world-wide.
Why does Hollywood keep having to re-learn the lesson that there is an enormous and enthusiastic audience for family-friendly movies?



  • Mike

    Madagascar 2 was PG….
    Some animated movies have bombed actually, so I am not sure I would go as far as saying Hollywood trying to prove a point.

  • Nell Minow

    You’re right on both counts and I’ll amend the post. But a lot of PG-13 and R-rated films bomb, too. But the proportion of family-friendly films is far lower than the audience will support, as these box office returns show.

  • Mary

    I saw this movie with my kids at home and i thought it was VERY offensive…

  • http://blog.beliefnet.com/moviemom/ Nell Minow

    Which movie, Mary? I’d welcome more detail about your concerns.

Previous Posts

List: The Best Movie Con Games and Grifters
In honor of this week's release of "Focus," here are some of my favorite movies about con games and grifters. Remember that "con" comes from "confidence." A con man (or woman) makes you believe in them and have confidence in their schemes. And cons make great movies. If you haven't seen these, crank

posted 3:45:21pm Feb. 26, 2015 | read full post »

Trailer: Love & Mercy with Paul Dano and John Cusack as Brian Wilson
[iframe width="560" height="315" src="https://www.youtube.com/embed/VUhFpFQeilM?rel=0" frameborder="0"] "Love & Mercy" tells the story of Brian Wilson, the brilliant but troubled member of the Beach Boys.

posted 8:14:21am Feb. 26, 2015 | read full post »

Contest: Win an Insurgent T-Shirt
Getting ready for the second film in the "Divergent" series? Not sure you have just the right thing to wear? I'm here to solve your problem! I have an "Insurgent" t-shirt (Size L) to give away!

posted 3:55:04pm Feb. 25, 2015 | read full post »

Toys That Impair Imagination: The Over-Licensing of Children's Toys
It's always tempting to give children toys from the movies and television programs they love, and some of them are high-quality or even educational. But Melissa Atkins Wardy has a very good argument

posted 8:00:05am Feb. 25, 2015 | read full post »

Interview: Ryan Potter, Hiro in "Big Hero 6"
Ryan Potter provided the voice for Hiro in this week's DVD/Blu-Ray Pick of the Week, the Oscar-winning Big Hero 6. Talking to him on the phone, it was easy to imagine I was talking to Hiro himself. Other than a few moments with Maya Rudolph, who played Hiro's harried guardian, he did not interact

posted 3:58:31pm Feb. 24, 2015 | read full post »




Report as Inappropriate

You are reporting this content because it violates the Terms of Service.

All reported content is logged for investigation.