Advertisement

Movie Mom

Movie Mom

(P)G is for Box Office Gold

posted by Nell Minow

madagascar2poster-60608.jpgMadagascar 2 (PG) made more than $63 million in its opening weekend. Just to put it in perspective, number 2 was the R-rated Role Models, at $19 million, which under normal circumstances would have been enough to make it number one. But $63 million puts “Madagascar 2″ in the top 50 opening weekends of all time, around the level of “Wall?E” and “Lord of the Rings.”
Last week’s number 1 was the G-rated High School Musical 3, for the second week in a row. This week, at number 3, it continued to do well, increasing its total to a domestic $75 million and over $160 million world-wide.
Why does Hollywood keep having to re-learn the lesson that there is an enormous and enthusiastic audience for family-friendly movies?

  • Mike

    Madagascar 2 was PG….
    Some animated movies have bombed actually, so I am not sure I would go as far as saying Hollywood trying to prove a point.

  • Nell Minow

    You’re right on both counts and I’ll amend the post. But a lot of PG-13 and R-rated films bomb, too. But the proportion of family-friendly films is far lower than the audience will support, as these box office returns show.

  • Mary

    I saw this movie with my kids at home and i thought it was VERY offensive…

  • http://blog.beliefnet.com/moviemom/ Nell Minow

    Which movie, Mary? I’d welcome more detail about your concerns.

Previous Posts

The Oldest Living Movie Stars
The Film Experience has a put together a list of the 200 oldest movie stars, from age 82-105.  It includes two-time Oscar winner Olivia de Havilland ("Gone With the Wind"), John Wayne c0-star Maureen O'Hara, and century-old Norman Lloyd, who ...

posted 8:00:53am Aug. 02, 2015 | read full post »

Tom Cruise Runs -- Supercut
I love this supercut of Tom Cruise's best running scenes, first because it shows the range of films he's worked in over the decades, and the different ways different directors and cinematographers shoot the scenes (and some similarities), and ...

posted 10:17:54pm Aug. 01, 2015 | read full post »

You Can Help Support This new Ed Asner Film on Indiegogo
https://www.youtube.com/watch?v=YAY_sMucKl4 Ed Asner stars in this new film about a young man who finds a book at his grandmother’s memorial, with a series of fantastical tales that his grandfather wrote for his grandmother. Each is a ...

posted 4:18:09pm Aug. 01, 2015 | read full post »

Opening this Month: August 2015
August is usually one of the slowest months of the year for major movie releases, but this year we have some prospects that could include both ...

posted 3:15:47pm Aug. 01, 2015 | read full post »

Trailer: On Beauty
[vimeo]https://vimeo.com/110407707[/vimeo] ...

posted 8:00:06am Aug. 01, 2015 | read full post »

Advertisement


Report as Inappropriate

You are reporting this content because it violates the Terms of Service.

All reported content is logged for investigation.