Movie Mom

Movie Mom


(P)G is for Box Office Gold

posted by Nell Minow

madagascar2poster-60608.jpgMadagascar 2 (PG) made more than $63 million in its opening weekend. Just to put it in perspective, number 2 was the R-rated Role Models, at $19 million, which under normal circumstances would have been enough to make it number one. But $63 million puts “Madagascar 2″ in the top 50 opening weekends of all time, around the level of “Wall?E” and “Lord of the Rings.”
Last week’s number 1 was the G-rated High School Musical 3, for the second week in a row. This week, at number 3, it continued to do well, increasing its total to a domestic $75 million and over $160 million world-wide.
Why does Hollywood keep having to re-learn the lesson that there is an enormous and enthusiastic audience for family-friendly movies?



  • Mike

    Madagascar 2 was PG….
    Some animated movies have bombed actually, so I am not sure I would go as far as saying Hollywood trying to prove a point.

  • Nell Minow

    You’re right on both counts and I’ll amend the post. But a lot of PG-13 and R-rated films bomb, too. But the proportion of family-friendly films is far lower than the audience will support, as these box office returns show.

  • Mary

    I saw this movie with my kids at home and i thought it was VERY offensive…

  • http://blog.beliefnet.com/moviemom/ Nell Minow

    Which movie, Mary? I’d welcome more detail about your concerns.

Previous Posts

Trailer: Adam Sandler and Peter Dinklage in "Pixels," a Comedy About the Attack of the Aliens Modeled on Classic Video Games
[iframe width="560" height="315" src="https://www.youtube.com/embed/0CYMC5b8KLE?rel=0" frameborder="0"]

posted 8:00:58am Mar. 28, 2015 | read full post »

Actress Speaks Up Against Absurd Hollywood Casting Conventions
Cheers to the understandably anonymous "Miss L," an actress in Hollywood, for her Tumblr posting real-life casting information that shows how limited and misogynistic Hollywood casting is.  Casting Call Woe shows actual casting call notices, most of which require actresses to be hot (no matter what

posted 3:57:54pm Mar. 27, 2015 | read full post »

Trailer: Paper Towns with Nat Wolff
[iframe width="560" height="315" src="https://www.youtube.com/embed/w4olpTxktM4?rel=0" frameborder="0"]

posted 8:00:09am Mar. 27, 2015 | read full post »

The Wrecking Crew
Maybe you like Frank Sinatra and your friend likes the Mamas and Papas. Maybe you've argued about who is better, the Beach Boys or Simon and Garfunkel, or maybe you prefer Elvis. Each of those monumen

posted 9:48:37pm Mar. 26, 2015 | read full post »

Home
"Home" is a cute and colorful movie about an alien invasion with an important safety tip concerning one of the most destructive forces in the universe, something devastating to every known life form.

posted 5:59:44pm Mar. 26, 2015 | read full post »




Report as Inappropriate

You are reporting this content because it violates the Terms of Service.

All reported content is logged for investigation.