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Movie Mom

Studios’ Second Thoughts on Critics

posted by Nell Minow

According to Entertainment Weekly, Hollywood has figured out that critics are important in helping audiences find good movies that are not pre-sold through familiar characters or special effects. It cites an Advertising Age article that concludes
the studios are starting to see a correlation between the disappearance of movie critics from newspapers and the slumping ticket sales for the kind of movies that depend on critics to publicize and champion them — not just art-house movies from independent and foreign-language filmmakers, but also expensive, year-end Oscar hopefuls from the major studios.
The collateral damage may be the closing down of the studio divisions that make quieter, more ambitious films. Just as in nature, it’s a complicated ecosystem and any loss can affect the survival of all.

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