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Studios’ Second Thoughts on Critics

posted by Nell Minow

According to Entertainment Weekly, Hollywood has figured out that critics are important in helping audiences find good movies that are not pre-sold through familiar characters or special effects. It cites an Advertising Age article that concludes
the studios are starting to see a correlation between the disappearance of movie critics from newspapers and the slumping ticket sales for the kind of movies that depend on critics to publicize and champion them — not just art-house movies from independent and foreign-language filmmakers, but also expensive, year-end Oscar hopefuls from the major studios.
The collateral damage may be the closing down of the studio divisions that make quieter, more ambitious films. Just as in nature, it’s a complicated ecosystem and any loss can affect the survival of all.

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