Advertisement

Movie Mom

Movie Mom

Are Movie Fans Smarter and More Creative?

posted by Nell Minow

A Mindset Media study finds that people who go to the movies more than three movies a month, they are more likely to be highly optimistic, creative, or assertive.

“We asked ourselves why, with insane gas prices and video-on-demand, would people go to see movies – and lots of them – on the silver screen,” said Sarah Welch, COO and co-founder of Mindset Media. “The answer is their personalities.” In a study fielded earlier this year among 25,000 respondents, Mindset Media found that people who plan ahead to regularly see movies have a distinct Mindset Profile, or set of psychographic traits.

The study, which defines people who go to the movies regularly as those who see three or more movies each month and plan what movie they are going to see in advance, found four Mindsets distinguished regular movie goers from the general population: 58 percent more likely to be an Assertiveness 5, 99 percent more likely to be a Dynamism 5, 38 percent more likely to be an Optimism 5, and 76 percent more likely to be a Creativity 5.

Advertisement

Highly assertive people, or Assertiveness 5’s in Mindset Media parlance, are alpha dogs. They know what you want and go after it with purpose. They also have strong opinions and have no problem taking charge of a situation. Dynamism 5’s (highly dynamic people) thrive on being where the action is. They see and do more in a typical day than many would dream of doing in a week, or even a month. They believe the only place to be is in the thick of it; never on the sidelines. Highly optimistic people (Optimism 5’s) never fail to look on the bright side of things, no matter how bleak the current situation. Others tend to look towards Optimism 5’s to cheerfully look forward to what the future will bring. Those who score high in Creativity (Creativity 5’s) are both inventive and imaginative. Creativity 5’s also tend to be emotionally sensitive and intellectually curious.

Advertisement

This is marketing mumbo-jumbo, but it makes sense to me that people who are active enough to get themselves out of the house and go to a movie are likely to be assertive, dynamic, energetic, and optimistic (with so many awful movies out there, they have to be optimistic to expect the next one to be good). And it makes sense, too, that people who want to enter new worlds and engage with new characters are likely to be imaginative and creative. So, next time you’re planning to stay home and watch reruns, try a movie!

  • Alicia

    Absolutely true. :-)

  • jestrfyl

    Amsusing. Basically, I find that people who go to movies tend to be more outwardly focused, more aware of nuances and variations in problems, and able to perceive and react to situations with more creativity. I also think they tend to read more newspapers or news websites, are more conversant in the issues of the day, and have greater senses of humor. But I have no numbers onto which I might peg these opinions.

Previous Posts

Celebrate Lincoln's Birthday With Great Movies About the 16th President
Happy birthday, Abraham Lincoln! Celebrate the birthday of our 16th President with some of the classic movies about his life. Reportedly, he has been portrayed more on screen than any other real-life character.  I was honored to be ...

posted 3:20:05pm Feb. 12, 2016 | read full post »

Rogerebert.com Critics Pay Tribute to Monkey Movies and Argue About Spoilers
My friends at Rogerebert.com saluted the Chinese New Year and the Year of the Monkey with our favorite monkey movies, and ended up arguing about spoilers! ...

posted 11:31:02am Feb. 12, 2016 | read full post »

Trailer: "Criminal" with Kevin Costner, Tommy Lee Jones, and Ryan Reynolds
[youtube]https://www.youtube.com/watch?v=JNfRQ4NBjUU[/youtube] ...

posted 8:01:22am Feb. 12, 2016 | read full post »

How to be Single
Drew Barrymore -- you know I love you but how does your Flower Films production company produce a film about female friendship and empowerment that barely passes the Bechdel test? And did we really need a thinly disguised remake of "He's ...

posted 5:40:06pm Feb. 11, 2016 | read full post »

Zoolander 2
Kind of like fashion itself, we don't really care whether "Zoolander 2" is any good. We go because it is silly fun. The original Zoolander, ...

posted 5:22:04pm Feb. 11, 2016 | read full post »

Advertisement


Report as Inappropriate

You are reporting this content because it violates the Terms of Service.

All reported content is logged for investigation.