Movie Mom

Movie Mom


Are Movie Fans Smarter and More Creative?

posted by Nell Minow

A Mindset Media study finds that people who go to the movies more than three movies a month, they are more likely to be highly optimistic, creative, or assertive.

“We asked ourselves why, with insane gas prices and video-on-demand, would people go to see movies – and lots of them – on the silver screen,” said Sarah Welch, COO and co-founder of Mindset Media. “The answer is their personalities.” In a study fielded earlier this year among 25,000 respondents, Mindset Media found that people who plan ahead to regularly see movies have a distinct Mindset Profile, or set of psychographic traits.

The study, which defines people who go to the movies regularly as those who see three or more movies each month and plan what movie they are going to see in advance, found four Mindsets distinguished regular movie goers from the general population: 58 percent more likely to be an Assertiveness 5, 99 percent more likely to be a Dynamism 5, 38 percent more likely to be an Optimism 5, and 76 percent more likely to be a Creativity 5.

Highly assertive people, or Assertiveness 5’s in Mindset Media parlance, are alpha dogs. They know what you want and go after it with purpose. They also have strong opinions and have no problem taking charge of a situation. Dynamism 5’s (highly dynamic people) thrive on being where the action is. They see and do more in a typical day than many would dream of doing in a week, or even a month. They believe the only place to be is in the thick of it; never on the sidelines. Highly optimistic people (Optimism 5’s) never fail to look on the bright side of things, no matter how bleak the current situation. Others tend to look towards Optimism 5’s to cheerfully look forward to what the future will bring. Those who score high in Creativity (Creativity 5’s) are both inventive and imaginative. Creativity 5’s also tend to be emotionally sensitive and intellectually curious.

This is marketing mumbo-jumbo, but it makes sense to me that people who are active enough to get themselves out of the house and go to a movie are likely to be assertive, dynamic, energetic, and optimistic (with so many awful movies out there, they have to be optimistic to expect the next one to be good). And it makes sense, too, that people who want to enter new worlds and engage with new characters are likely to be imaginative and creative. So, next time you’re planning to stay home and watch reruns, try a movie!



  • Alicia

    Absolutely true. :-)

  • jestrfyl

    Amsusing. Basically, I find that people who go to movies tend to be more outwardly focused, more aware of nuances and variations in problems, and able to perceive and react to situations with more creativity. I also think they tend to read more newspapers or news websites, are more conversant in the issues of the day, and have greater senses of humor. But I have no numbers onto which I might peg these opinions.

Previous Posts

Trailer: The Lady in the Van with Maggie Smith
Writer Alan Bennett ("The Madness of King George") was not sure about the right way to respond when a near-homeless woman in a fragile mental state moved her dilapidated van in front of his house. He did not want her there but he could not bring himself to send her away. What began as a three week

posted 8:00:47am Mar. 06, 2015 | read full post »

Unfinished Business
"Unfinished Business" is a story about three renegade renegades from bureaucracy going up against The Man and the importance of the individual in an era of soul-grinding corporatism. But the mo

posted 5:59:57pm Mar. 05, 2015 | read full post »

Chappie
So, basically, no one here saw "Terminator." Or "Frankenstein." But maybe they did see "Robocop?" Or "Short Circuit?" Writer/director Neill Blomkamp likes sci-fi allegories of social and political conf

posted 5:59:11pm Mar. 05, 2015 | read full post »

The Second Best Exotic Marigold Hotel
A documentary called "Young at Heart" had a choir of singers in their 80's performing contemporary rock songs.  The very fact of their age and experience gave an unexpectedly profound meaning to the words.  And in "The Second Best Exotic Marigold Hotel," a plot that ranges from silly to very silly

posted 5:55:14pm Mar. 05, 2015 | read full post »

Merchants of Doubt
Do you remember the tobacco executives standing up before a Congressional Committee, their right hands raised, each of them swearing that they did not believe that tobacco caused cancer?  That was in 1994, three decades after the US Surgeon General's report showing the adverse health effects of cig

posted 5:30:43pm Mar. 05, 2015 | read full post »




Report as Inappropriate

You are reporting this content because it violates the Terms of Service.

All reported content is logged for investigation.