Movie Mom

Movie Mom


Are Movie Fans Smarter and More Creative?

posted by Nell Minow

A Mindset Media study finds that people who go to the movies more than three movies a month, they are more likely to be highly optimistic, creative, or assertive.

“We asked ourselves why, with insane gas prices and video-on-demand, would people go to see movies – and lots of them – on the silver screen,” said Sarah Welch, COO and co-founder of Mindset Media. “The answer is their personalities.” In a study fielded earlier this year among 25,000 respondents, Mindset Media found that people who plan ahead to regularly see movies have a distinct Mindset Profile, or set of psychographic traits.

The study, which defines people who go to the movies regularly as those who see three or more movies each month and plan what movie they are going to see in advance, found four Mindsets distinguished regular movie goers from the general population: 58 percent more likely to be an Assertiveness 5, 99 percent more likely to be a Dynamism 5, 38 percent more likely to be an Optimism 5, and 76 percent more likely to be a Creativity 5.

Highly assertive people, or Assertiveness 5′s in Mindset Media parlance, are alpha dogs. They know what you want and go after it with purpose. They also have strong opinions and have no problem taking charge of a situation. Dynamism 5′s (highly dynamic people) thrive on being where the action is. They see and do more in a typical day than many would dream of doing in a week, or even a month. They believe the only place to be is in the thick of it; never on the sidelines. Highly optimistic people (Optimism 5′s) never fail to look on the bright side of things, no matter how bleak the current situation. Others tend to look towards Optimism 5′s to cheerfully look forward to what the future will bring. Those who score high in Creativity (Creativity 5′s) are both inventive and imaginative. Creativity 5′s also tend to be emotionally sensitive and intellectually curious.

This is marketing mumbo-jumbo, but it makes sense to me that people who are active enough to get themselves out of the house and go to a movie are likely to be assertive, dynamic, energetic, and optimistic (with so many awful movies out there, they have to be optimistic to expect the next one to be good). And it makes sense, too, that people who want to enter new worlds and engage with new characters are likely to be imaginative and creative. So, next time you’re planning to stay home and watch reruns, try a movie!



  • Alicia

    Absolutely true. :-)

  • jestrfyl

    Amsusing. Basically, I find that people who go to movies tend to be more outwardly focused, more aware of nuances and variations in problems, and able to perceive and react to situations with more creativity. I also think they tend to read more newspapers or news websites, are more conversant in the issues of the day, and have greater senses of humor. But I have no numbers onto which I might peg these opinions.

Previous Posts

Smile of the Week: The Dancing Traffic Light
[youtube]https://www.youtube.com/watch?v=SB_0vRnkeOk[/youtube]

posted 8:00:15am Sep. 22, 2014 | read full post »

TrueSpark: Teaching Children and Teens About Character With Quality Films
I am honored to serve on the advisory committee for TrueSpark, which provides quality films and curricula for schools at no cost to use in teaching character. [iframe width="420" height="315" src="//www.youtube.com/embed/akEWIRfjnxk?rel=0" frameborder="0"] Parents and teachers who want to lear

posted 8:22:33pm Sep. 21, 2014 | read full post »

Interview: Genevieve Bailey of "I Am Eleven"
There's a reason that so many heroes and heroines of classic literature are eleven years old. It is that last magical moment at the cusp of childhood and adolescence, which is what makes it so fascinating and delightful. Genevieve Bailey remembered the year she was 11 as one of the happiest of her l

posted 8:09:47pm Sep. 21, 2014 | read full post »

The Best TV for Kids May Be Online
Children have more choices than ever on television, but some of the best viewing for kids is online. Common Sense Media has a great list of family-friendly YouTube stars. I'd add EvanTube to the list. Newsweek calls him The Most Popular Kid You've Never Heard Of, with 272 million views of his engagi

posted 3:59:29pm Sep. 20, 2014 | read full post »

Fifty Years of Fiddler on the Roof
The Yiddish-language stories of Sholem Alechim, collected as Tevye the Dairyman and The Railroad Stories (Library of Yiddish Classics), inspired one of the most successful, influential, and widely performed Broadway musicals of all time, "Fiddler on the Roof," which opened fifty years ago this week.

posted 8:00:47am Sep. 20, 2014 | read full post »




Report as Inappropriate

You are reporting this content because it violates the Terms of Service.

All reported content is logged for investigation.