Movie Mom

Movie Mom


Are Movie Fans Smarter and More Creative?

posted by Nell Minow

A Mindset Media study finds that people who go to the movies more than three movies a month, they are more likely to be highly optimistic, creative, or assertive.

“We asked ourselves why, with insane gas prices and video-on-demand, would people go to see movies – and lots of them – on the silver screen,” said Sarah Welch, COO and co-founder of Mindset Media. “The answer is their personalities.” In a study fielded earlier this year among 25,000 respondents, Mindset Media found that people who plan ahead to regularly see movies have a distinct Mindset Profile, or set of psychographic traits.

The study, which defines people who go to the movies regularly as those who see three or more movies each month and plan what movie they are going to see in advance, found four Mindsets distinguished regular movie goers from the general population: 58 percent more likely to be an Assertiveness 5, 99 percent more likely to be a Dynamism 5, 38 percent more likely to be an Optimism 5, and 76 percent more likely to be a Creativity 5.

Highly assertive people, or Assertiveness 5’s in Mindset Media parlance, are alpha dogs. They know what you want and go after it with purpose. They also have strong opinions and have no problem taking charge of a situation. Dynamism 5’s (highly dynamic people) thrive on being where the action is. They see and do more in a typical day than many would dream of doing in a week, or even a month. They believe the only place to be is in the thick of it; never on the sidelines. Highly optimistic people (Optimism 5’s) never fail to look on the bright side of things, no matter how bleak the current situation. Others tend to look towards Optimism 5’s to cheerfully look forward to what the future will bring. Those who score high in Creativity (Creativity 5’s) are both inventive and imaginative. Creativity 5’s also tend to be emotionally sensitive and intellectually curious.

This is marketing mumbo-jumbo, but it makes sense to me that people who are active enough to get themselves out of the house and go to a movie are likely to be assertive, dynamic, energetic, and optimistic (with so many awful movies out there, they have to be optimistic to expect the next one to be good). And it makes sense, too, that people who want to enter new worlds and engage with new characters are likely to be imaginative and creative. So, next time you’re planning to stay home and watch reruns, try a movie!



  • Alicia

    Absolutely true. :-)

  • jestrfyl

    Amsusing. Basically, I find that people who go to movies tend to be more outwardly focused, more aware of nuances and variations in problems, and able to perceive and react to situations with more creativity. I also think they tend to read more newspapers or news websites, are more conversant in the issues of the day, and have greater senses of humor. But I have no numbers onto which I might peg these opinions.

Previous Posts

Annie
The story of the plucky little Depression-era orphan with the curly red hair has been not just re-booted but re-imagined into the world of rent-a-bikes, viral videos, DNA tests, YOLO, corpora

posted 5:59:13pm Dec. 18, 2014 | read full post »

Night at the Museum: Secret of the Tomb
Fans of the first two "Night at the Museum" films will like this one because it is pretty much the same film. They go to another museum, this time the British Museum in London, and the exhibi

posted 5:23:46pm Dec. 18, 2014 | read full post »

Listen to People's Lives: David Plotz's Working Podcast
Former Slate editor David Plotz, now at Atlas Obscura, says that he is a big fan of Studs Terkel's classic book Working: People Talk About What They Do All Day and How They Feel About What They Do. He has paid tribute to that great work in the best possible way, by updating it with his podcast seri

posted 3:59:23pm Dec. 18, 2014 | read full post »

Little Orphan Annie: From Comic Strip to Radio, Broadway, Television, and Two Movies
The spunky little girl with the curly red hair and a dog named Sandy began as Little Orphan Annie in 1924, created by Harold Gray.  Her pluck, self-sufficiency, and resilience cau

posted 8:00:48am Dec. 18, 2014 | read full post »

A Trailer for A Movie You'll Never See: Moonquake Lake with Mila Kunis and Rihanna
"Moonquake Lake" has a lot of star power behind it -- "LEGO Movie" directors Chris Miller and Phil Lord and stars Mila Kunis, Ashton Kutcher, and Rihanna. And it looks....intriguing, some sort of "Twilight"-style supernatural teen romance. It just isn't real. "Moonquake Lake" is a movie with

posted 3:54:43pm Dec. 17, 2014 | read full post »




Report as Inappropriate

You are reporting this content because it violates the Terms of Service.

All reported content is logged for investigation.