Advertisement

Movie Mom

Movie Mom

What does “Not Screened for Critics” mean?

posted by Nell Minow

I hear there is some sort of sporting event going on this weekend. So it makes sense that studios decided it would not be a good time to release big-budget movies with hopes of big box office. If Sunday will be devoted to Superbowl XLII, much of the potential theater-going audience will be at home. I got that.

But I still don’t understand why that means that the studios did not let critics see three of the four new releases in time to write reviews. Movies not screened for critics are called “cold opens” because they open without any reviews, which means no exclamation-point-studded blurbs for ads. Jessica Alba has been everywhere promoting the thriller “The Eye,” but they did not show it to critics. There are ads all over television for the comedy “Strange Wilderness,” starring Steve Zahn, from Adam Sandler’s production company. But no blurbs from critics because no one has seen it. And what possible reason could there be to keep critics (except those from LA and NY) away from the Hannah Montana/Miley Cyrus concert film? Are they afraid we’ll give away the surprise ending? (She’s both! It’s a wig! And it’s in 3D!) Here is a clip of the concert film, which is more than critics got to see.

  • Christian Toto

    Lately, these cold openings have hit it fairly big at the box office (“Meet the Spartans” is the latest example). Which means we’ll see more cold openings in the weeks to come.

  • Mike

    One word. Teenagers. For the most part, they support movies, and for the most part, they don’t know what is a good movie and what isn’t. Also, prices have gone up a lot, so it doesn’t take much for a movie to pull in a few million bucks.
    If you ask me, there should be some type of law against “cold openings”. If a studio is dumb enough to take a script, then they should have to show it to critics, it’s that simple.

Previous Posts

Trailer: The Magnificent Seven (and the Earlier Versions)
Denzel Washington, Vincent D'Onofrio, Matt Bomer, Ethan Hawke, Vinnie Jones, Peter Sarsgaard, and Chris Pratt star in the remake of "The Magnificent Seven," and they've released a teaser ...

posted 3:10:55pm Apr. 29, 2016 | read full post »

Bono is Making a Film About the Psalms with Pastor Eugene Peterson
[iframe width="560" height="315" src="https://www.youtube.com/embed/qYx4F3bAc44" frameborder="0"] Rock star and humanitarian Bono and retired Presbyterian Pastor Eugene Peterson have teamed up to release a new documentary about the book of Psalms. ...

posted 8:00:30am Apr. 29, 2016 | read full post »

Keanu
I laughed so much and so hard at this movie that by the time it was over I had become of those Key and Peele show parking valets. I just ...

posted 5:58:07pm Apr. 28, 2016 | read full post »

Ratchet & Clank
Roger Ebert famously declared that a video game could not be art, giving rise to howls of protest. I believe that videogames, like movies, can ...

posted 5:50:17pm Apr. 28, 2016 | read full post »

Mother's Day
I tried, Garry Marshall, I really did, but you finally broke me. I did my best to enjoy Valentine's Day (I called it a tweet of a movie but ...

posted 5:20:09pm Apr. 28, 2016 | read full post »

Advertisement


Report as Inappropriate

You are reporting this content because it violates the Terms of Service.

All reported content is logged for investigation.