Movie Mom

Movie Mom


Webkinz sneaks in advertising for kids

posted by Nell Minow

Webkinz is the most popular online site for children. If they buy a Webkinz toy, they can log onto the site where a virtual version of the toy will appear. Any real-life accessory they buy will show up on the site as well. They can create environments for the toys online and interact with the toys and each other. It can be a creative and satisfying experience and teach them some rudimentary programming skills. I do not approve of the way it keeps kids coming back by requiring them to continuously care for the pet if it gets “sick” because they forget to feed it, but I had considered it a fairly benign activity — until, without letting parents know, they began to accept advertising. According to the Campaign for Commercial-Free Childhood, “Webkinz, the most visited virtual world for children in the United States, is currently promoting the film Alvin and the Chipmunks. In addition to banner ads, the site is encouraging young users to actively engage with the movie by purchasing specially designed chipmunk costumes and food for their virtual pets. Bee Movie – a film that partnered with McDonald’s, General Mills and Brachs and has dozens of licensed products – was promoted in a similar way.” The CCFC has set up a site for parents who want to complain to Webkinz CEO Howard Ganz.



  • Micky Tillman

    Great Post!! I believe the webkinz are the best educational tool to come out in a long time as well. Yeah, sure kids seem to be spending more time online, but they are improving… Becoming more computor savy, raising there Financial IQ levels up “which is a great thing”. It’s best to learn all this stuff as early as you can in life. And the webkinz are doing just that. “Total Thumbs Up!!”
    Buy Webkinz

Previous Posts

COMING THIS MONTH: September 2014 Movies
Happy September!  There isn't much new in theaters this Friday, but next week things start to pick up. Here's the best of what's coming in theaters this month: September 12: "Dolphin Tale 2"  This sequel to the endearing fact-based "Dolphin Tale" brings back stars Harry Connick, Jr., Morgan Fr

posted 8:00:52am Sep. 01, 2014 | read full post »

Labor Day 2014: Movies About Unions
Today we pay tribute to workers, especially those who worked for better conditions for everyone. Sally Field won an Oscar for this real-life story about a courageous woman who helped mill workers form a union. [youtube]https://www.youtube.com/watch?v=45CX8W9peTs[/youtube] Doris Day plays

posted 7:00:42am Sep. 01, 2014 | read full post »

Summer Summer-y: The Summer Movies of 2014
A few concluding thoughts on the summer movies of 2014: A good summer for food movies: "The Chef," "The 100-Foot Journey," and "The Trip to Italy" had some big-time actors but the real stars were the luscious meals. Special mention of the delicious French comedy "Le Chef," starring Jean Reno, as

posted 3:46:47pm Aug. 31, 2014 | read full post »

The Last Leonard Maltin Movie Guide
Leonard Maltin was only 17 years old when he was offered the chance to create his guide to movies on television. For many years, I kept the latest copy on my desk and anyone who came into my office could pick a page number at random. If I had not seen any of the movies on that page, I had to buy t

posted 8:00:33am Aug. 31, 2014 | read full post »

"Let's Be Cops" Could Have Been Not Terrible
"Let's Be Cops" is a dumb movie that wants to be like "Lethal Weapon" or "The Other Guys," a comedy action film about buddies with badges. It's moderate box office returns are possibly in part because the unrest in Ferguson and news stories about police brutality made the timing bad for a cop comed

posted 11:35:46am Aug. 30, 2014 | read full post »




Report as Inappropriate

You are reporting this content because it violates the Terms of Service.

All reported content is logged for investigation.