Mark D. Roberts

Mark D. Roberts


McKnight, Ford, and Now Avery: Déjà Vu All Over Again!

posted by Mark D. Roberts

Well, sometimes life is strange, full of concidences, if not conspiracies. I’ve stumbled into just such an odd situation. It’s very peculiar . . . curious!
Last Wednesday I put up a rather silly blog post about book covers (see photo to right). I noted that two recent books, one by Scot McKnight and one by Leighton Ford, had very similar covers. Both were yellow, adorned by birds. I wondered out loud if my books would sell better with yellow covers featuring birds. But that was all tongue in cheek.
Then, on Thursday I received a catalog from the jewelry company James Avery. (Well, to be more accurate, my wife received the catalog.) I couldn’t believe the cover. It was yellow, with a prominent butterfly. Okay, okay, it’s not a bird. But it is a flying beast on a yellow background. What is up with this? Is there some yellow-cover conspiracy of which I am unaware? Did everybody get together and decide that yellow plus flying things were “in”? Why wasn’t I invited? Did they invite you? You’ll have to admit this is all pretty strange.
So, keep your eyes open for yellow-covered printed material featuring flying fauna. And if you’re trying to see your stuff, think about this schema. Somebody out there thinks it will work.



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Sara Dein

posted May 9, 2009 at 6:25 am


I don’t know if it’s a conspiracy, but if your wife could send me that James Avery Catalog when she’s finished, I would be eternally grateful!
They used to say red sells, yellow must be the new red.



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J.Falconer & family

posted May 9, 2009 at 12:39 pm


Rev. Roberts, Linda, children extended Family & readers, Thanks Rev. Mark Roberts for a cheerful lighthearted post. People are still making choices & hoping for positive results in their lives & faith. Thanks again for such an uplifting post & blog for the times we’re in so we can enjoy life with some whimsical humor!! Also, thanks for Nathan’s contributions, Linda sawesome artwork & your daughters’ past flower arrangements & fun photos of your trips. It uplifts the daily routine of many with bills, work, and other responsibilities. Thanks again for my longwinded post. j PS excuse any typos on the weekend



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