Idol Chatter

Idol Chatter

Yoga and the Price of Zen

selling spirituality.jpgWhile some churches get a negative rep for conning dollars out of their community members, we don’t often talk about the money side of alternative spirituality–even though it’s big business. One of my favorite overviews of this subject is the book, “Selling Spirituality: The Silent Takeover of Religion,” by Jeremy Carrette and Richard King, about the Western co-opting of (mainly) Eastern spiritual practices for big bucks. (Though warning: their writing is heady, slow-going, academic-ese.)
For one angle on this not-often-discussed topic, check out this recent New York Times article, “A Yoga Manifesto,” about the price of yoga and the cult of certain instructors–and how yoga is BIG business–and how some instructors are trying to make yoga more accessible (i.e. affordable) to the average person:
“ZEN is expensive. The flattering Groove pants, Lululemon’s answer to Spanx, may set Luluheads, the devoted followers of the yoga-apparel brand, back $108. Manduka yoga mats, favored for their slip resistance and thickness, can reach $100 for a limited-edition version. Drop-in classes at yoga studios in New York are edging beyond $20 a session, which quickly adds up, and the high-end Pure Yoga, a chain with two outposts in Manhattan, requires a $40 initiation fee, and costs $125 to $185 a month. You can even combine yoga with a vacation in the Caribbean, but it will cost you. . .A cool $6,077.”
When you look at yoga this way, and when you focus on the celebrity instructor, then it’s out of most people’s budgets. But fear not, Yoga for the People– is catching on:


“Maybe it is the recession, but some yogis are now saying “Peace out” to all that. There’s a brewing resistance to the expense, the cult of personality, the membership fees. At the forefront of the movement is Yoga to the People, which opened its first studio in 2006 in the East Village on St. Marks Place, with a contribution-only, pay-what-you-can fee structure. The manifesto is on the opening page of its Web site, “There will be no correct clothes, There will be no proper payment, There will be no right answers … No ego no script no pedestals.” One more thing: There are no “glorified” teachers or star yogis.”
What do you think of the rising price of yoga? The celebrity instructor? The backlash against yoga celebrity? Do you really care that much about who the teacher is or about the practice itself?

Previous Posts

New York Yankees Pitcher CC Sabathia Checks into Rehab
New York Yankees pitcher CC Sabathia announced that he has checked into alcohol rehabilitation and will miss postseason play, the club announced Monday.  The Yankees are hosting the Houston Astros Tuesday in the wild-card game. The 35-year-old ...

posted 3:25:06pm Oct. 05, 2015 | read full post »

Happiness Is What God Wants For You
When you think of God do you imagine Him as happy? Many believers struggle with this idea of divine happiness because they see God through the lens of His anger toward sin. Author, theologian, and founder of Eternal Perspective Ministries, Randy ...

posted 9:00:16am Oct. 01, 2015 | read full post »

What Drives John Schneider? Redemption “It's not what you drive--it's what drives you,” is a line from John Schneider’s film “Adrenaline.”  The words are fitting for the award-winning actor with 35 years in show business. What ...

posted 10:26:48am Sep. 30, 2015 | read full post »

'Hotel Transylvania 2' Pushes Animation Style The animators of Hotel Transylvania 2 were not happy using a computer software program so they expanded the possibilities by streamlining a way clothes and the hair of the character’s were the ...

posted 10:31:07am Sep. 25, 2015 | read full post »

Baseball Great Yogi Berra Dies at 90
Yogi Berra, one of the most talented catchers in baseball history died Tuesday night at the age of 90. Berra was one of the greatest to ever ball the game of baseball and often mesmerized people with his humorous malapropisms that were referred ...

posted 8:59:22am Sep. 23, 2015 | read full post »


Report as Inappropriate

You are reporting this content because it violates the Terms of Service.

All reported content is logged for investigation.