Advertisement

Idol Chatter

Idol Chatter

Yoga and the Price of Zen

selling spirituality.jpgWhile some churches get a negative rep for conning dollars out of their community members, we don’t often talk about the money side of alternative spirituality–even though it’s big business. One of my favorite overviews of this subject is the book, “Selling Spirituality: The Silent Takeover of Religion,” by Jeremy Carrette and Richard King, about the Western co-opting of (mainly) Eastern spiritual practices for big bucks. (Though warning: their writing is heady, slow-going, academic-ese.)
For one angle on this not-often-discussed topic, check out this recent New York Times article, “A Yoga Manifesto,” about the price of yoga and the cult of certain instructors–and how yoga is BIG business–and how some instructors are trying to make yoga more accessible (i.e. affordable) to the average person:
“ZEN is expensive. The flattering Groove pants, Lululemon’s answer to Spanx, may set Luluheads, the devoted followers of the yoga-apparel brand, back $108. Manduka yoga mats, favored for their slip resistance and thickness, can reach $100 for a limited-edition version. Drop-in classes at yoga studios in New York are edging beyond $20 a session, which quickly adds up, and the high-end Pure Yoga, a chain with two outposts in Manhattan, requires a $40 initiation fee, and costs $125 to $185 a month. You can even combine yoga with a vacation in the Caribbean, but it will cost you. . .A cool $6,077.”
When you look at yoga this way, and when you focus on the celebrity instructor, then it’s out of most people’s budgets. But fear not, Yoga for the People– is catching on:

Advertisement


“Maybe it is the recession, but some yogis are now saying “Peace out” to all that. There’s a brewing resistance to the expense, the cult of personality, the membership fees. At the forefront of the movement is Yoga to the People, which opened its first studio in 2006 in the East Village on St. Marks Place, with a contribution-only, pay-what-you-can fee structure. The manifesto is on the opening page of its Web site, yogatothepeople.com: “There will be no correct clothes, There will be no proper payment, There will be no right answers … No ego no script no pedestals.” One more thing: There are no “glorified” teachers or star yogis.”
What do you think of the rising price of yoga? The celebrity instructor? The backlash against yoga celebrity? Do you really care that much about who the teacher is or about the practice itself?

Previous Posts

Phil Vischer and Creative Trust Partner for New Series
"Galaxy Buck" is the first narrative video series that Phil Vischer has launched within a decade. The Galaxy Buck space trilogy series will feature the popular characters from Vischer's bestselling series Buck Denver Asks...What's in the ...

posted 2:05:00pm Jun. 30, 2015 | read full post »

The New ‘Peanuts’ Trailer Is Here, And We Just Can’t Get Enough
[youtube]https://youtu.be/El7chqzwKlo[/youtube] Charlie Brown and the gang have a whole new look in the first-full length trailer for the “The Peanuts Movie”, and it’s absolutely fantastic. We promise, you’ve never seen them quite like ...

posted 5:28:01pm Jun. 17, 2015 | read full post »

‘I'm Tired of Watching America be Led by Lunatics’
https://www.youtube.com/watch?v=0j_JmeYUsZM Conservative talk show host Kevin Jackson was signed to a national syndication deal by USA Radio Networks and will launch July 20th on USA Radio Networks XDS Channel 3. The Kevin Jackson Show will ...

posted 9:41:20am Jun. 16, 2015 | read full post »

Academy Award Winner Morgan Freeman Will Produce 'The Story of God'
National Geographic Channel and Executive Producers Morgan Freeman, Lori McCreary and James Younger of Revelations Entertainment announced today The Story of God, a new global series exploring mankind’s quest to understand the divine. Host ...

posted 9:17:12am Jun. 12, 2015 | read full post »

Everyone's Favorite Villain: Christopher Lee Dies at 93
Sir Christopher Lee passed away June 7, 2015 due to respiratory problems and heart failure shortly after celebrating his 93rd birthday. The news broke June 11th, as his wife wanted to delay the announcement until all of the family was made ...

posted 12:24:47pm Jun. 11, 2015 | read full post »

Advertisement


Report as Inappropriate

You are reporting this content because it violates the Terms of Service.

All reported content is logged for investigation.