Idol Chatter

Idol Chatter


Yoga and the Price of Zen

posted by Donna Freitas

selling spirituality.jpgWhile some churches get a negative rep for conning dollars out of their community members, we don’t often talk about the money side of alternative spirituality–even though it’s big business. One of my favorite overviews of this subject is the book, “Selling Spirituality: The Silent Takeover of Religion,” by Jeremy Carrette and Richard King, about the Western co-opting of (mainly) Eastern spiritual practices for big bucks. (Though warning: their writing is heady, slow-going, academic-ese.)
For one angle on this not-often-discussed topic, check out this recent New York Times article, “A Yoga Manifesto,” about the price of yoga and the cult of certain instructors–and how yoga is BIG business–and how some instructors are trying to make yoga more accessible (i.e. affordable) to the average person:
“ZEN is expensive. The flattering Groove pants, Lululemon’s answer to Spanx, may set Luluheads, the devoted followers of the yoga-apparel brand, back $108. Manduka yoga mats, favored for their slip resistance and thickness, can reach $100 for a limited-edition version. Drop-in classes at yoga studios in New York are edging beyond $20 a session, which quickly adds up, and the high-end Pure Yoga, a chain with two outposts in Manhattan, requires a $40 initiation fee, and costs $125 to $185 a month. You can even combine yoga with a vacation in the Caribbean, but it will cost you. . .A cool $6,077.”
When you look at yoga this way, and when you focus on the celebrity instructor, then it’s out of most people’s budgets. But fear not, Yoga for the People– is catching on:


“Maybe it is the recession, but some yogis are now saying “Peace out” to all that. There’s a brewing resistance to the expense, the cult of personality, the membership fees. At the forefront of the movement is Yoga to the People, which opened its first studio in 2006 in the East Village on St. Marks Place, with a contribution-only, pay-what-you-can fee structure. The manifesto is on the opening page of its Web site, yogatothepeople.com: “There will be no correct clothes, There will be no proper payment, There will be no right answers … No ego no script no pedestals.” One more thing: There are no “glorified” teachers or star yogis.”
What do you think of the rising price of yoga? The celebrity instructor? The backlash against yoga celebrity? Do you really care that much about who the teacher is or about the practice itself?



Previous Posts

Behind The Scenes of THE IDENTICAL
There's one more week left to check out the IDENTITY SERIES, a half-hour television show featuring prominent Christian leaders encouraging viewers about the importance of following God call's on their life. Among those appearing in the series are best-selling author and pastor Max Lucado;  Lifec

posted 9:39:35pm Aug. 30, 2014 | read full post »

D'oh for ALS
Yay! Even Homer Simpson joined the popular “Ice Bucket Challenge” to support the ALS Associations research efforts. The marketing has more than worked it created a phenomenon. Also known as Lou Gehrig’s Disease, ALS affects the nerve cells in the brain, spinal cord, and muscles through the bod

posted 11:19:33am Aug. 28, 2014 | read full post »

Horror Flick Details Biblical End Times
[youtube]https://www.youtube.com/watch?v=N3pyDaNoY6s[/youtube] Faith based films have become a buzzword in Hollywood lately said writer and director Casey La Scala of “Donnie Darko,” and “A Walk to Remember.” La Scala new film is a horror flick based on biblical accounts of end times c

posted 4:26:27pm Aug. 27, 2014 | read full post »

Identity Series: Embrace Your Place
[youtube]https://www.youtube.com/watch?v=Dyst6VUv2iY [/youtube] Director of Equip and Empower Ministries, Christine Caine, pushes believers to embrace the place that God designed especially for them in this episode of the IDENTITY series sponsored by the upcoming film THE IDENTICAL. "There's a div

posted 9:42:59am Aug. 26, 2014 | read full post »

Rocking New Exclusive Clip from "The Identical"
Ray Liotta and Ashley Judd star in The Identical as the adoptive parents of a young man who dreams of a singing career -- not a life as a pastor like his father. What young Ryan Wade doesn't know, though, is that he has a twin brother who is the biggest rock-and-roll star in the world -- a fact his

posted 3:54:42pm Aug. 25, 2014 | read full post »




Report as Inappropriate

You are reporting this content because it violates the Terms of Service.

All reported content is logged for investigation.