Idol Chatter

Idol Chatter

Wear a Fang: ‘Twilight’ Jewelry from Jules Smith

jules-smith-new-moon.jpgIdol Chatter blogger Donna Freitas recently asked the question, “Is Merchandising Ruining ‘Twilight’?”. While she focused on how the “Twilight” actors are becoming too exposed on random merchanise such as puzzles, I’m wondering if the “Twilight” brand itself is becoming too exposed.

There are “Twilight” Barbies, werewolf shoes (though not directly “Twilight” related, one can’t help but think of the series), and fantasy wedding dresses for Bella. Even Nordstrom’s is carrying a line of “Twilight: New Moon”-inspired clothes that range from worn-in tees and tanks to a plaid, hooded jacket to a chunky charm necklace.


On the subject of jewelry, highlighted jewelry designer Jules Smith who has a “New Moon” collection of jewelry that includes silver and gold necklaces and bracelets with fanged jaw charms.  Styles are named “Edward’s Smile,” “Jacob’s Nemesis,” and “Bella’s Good Luck Charm.”  Nothing says “I love ‘Twilight'” than sporting a pair of sharp teeth around your neck or wrist.

What other random “Twilight” merchandise have you seen? Do you think merchandising is getting out of hand? Or are you in the fray, submitting a patent for a fang-shaped “Twiilght” waffle iron?


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