Idol Chatter

Idol Chatter


CW: ‘Of Course We’ll Screen 90210 for Advertisers’

posted by Esther Kustanowitz

90210castpicforic.jpgDespite initial reports, the CW will offer a glimpse of the new ’90210′ to potential advertisers:

While the CW will not make promotional discs containing individual episodes (also known as “screeners”) of its teen drama available to critics or media buyers, it does intend to make the show available to industry monitoring services, such as Media Information Services, that view individual episodes and write reports specifically with advertisers in mind.

The Parents Television Council had previously objected to the initial decision to not screen the show for advertisers, maintaining that the show was likely to be as morally questionable as ‘Gossip Girl,’ which also airs on the network:

“If ‘Gossip Girl’ is any indication of what ’90210′ will look like, advertisers have plenty of reason to steer clear of the show. ‘Gossip Girl’ storylines have glamorized drug and alcohol use along with casual teen sex, including threesomes. Apparently, CW believes this type of content is appropriate to include in the most-watched show among girls ages 12-17, and advertisers shouldn’t expect any restraint with ’90210.’

Idol Chatter hasn’t seen a screener, but we’re pretty sure someone hits the Jacuzzi in a bikini before the end of the first episode. Where it goes from there, only Kelly Taylor knows.
90210 at LocateTV.com



Previous Posts

Couple Alert! ‘It Takes A Church’ Show Makes a Match
The GSN show, 'It Takes a Church,' confirms that love matches are possible. Bachelor and business owner Randy Phillips opened his heart to the members of his church in Tempe, Arizona, allowing them to play matchmaker and help him find his leading lady. Eight contestants went through a series of

posted 4:48:49pm Jul. 30, 2014 | read full post »

Tom Petty Gets Political
Tom Petty & the Heartbreakers' upcoming album, Hypnotic Eye, reveals a political side of the famous song legend. In a recent interview with Billboard, Petty was very candid about the inspiration and his overall feelings about the Catholic church and other things political. "Playing Dumb," a tra

posted 10:24:01am Jul. 28, 2014 | read full post »

Oprah Winfrey and Deepak Chopra Launch Sixth All - New Meditation Experience 'Expanding Your Happiness'
Registration Starts Today Monday, July 14 at Oprah.com/meditation Oprah Winfrey and Deepak Chopra announced the launch of their latest, all-new meditation experience "Expanding Your Happiness," which is open for registration starting today at www.Oprah.com/meditation.  The free 21-day meditation

posted 11:56:20am Jul. 21, 2014 | read full post »

Anchor Stuart Scott Honored at ESPYs for Perseverance
ESPN’s anchor Stuart Scott offers strength to many on air. It’s not only for his smooth delivery or a career that’s spanned over two decades-it’s fighting a deadly form of cancer since 2007. This week Scott, 48, was presented the 2014 Jimmy V Perseverance Award at the ESPYs by actor Kief

posted 10:01:07am Jul. 18, 2014 | read full post »

WORLD WIDE EXCLUSIVE PHOTOS from 'The Good Lie' Starring Reese Witherspoon
“The Good Lie,” a new movie from Warner Brothers, stars Reese Witherspoon as Carrie Davis, a woman who agrees to help a group of Sudanese refugees who win a lottery for relocation in the United States. Film director Philippe Falardeau brings the story of survival to life, displaying the power of

posted 8:42:17am Jul. 15, 2014 | read full post »




Report as Inappropriate

You are reporting this content because it violates the Terms of Service.

All reported content is logged for investigation.