Idol Chatter

Idol Chatter


CW: ‘Of Course We’ll Screen 90210 for Advertisers’

posted by Esther Kustanowitz

90210castpicforic.jpgDespite initial reports, the CW will offer a glimpse of the new ‘90210’ to potential advertisers:

While the CW will not make promotional discs containing individual episodes (also known as “screeners”) of its teen drama available to critics or media buyers, it does intend to make the show available to industry monitoring services, such as Media Information Services, that view individual episodes and write reports specifically with advertisers in mind.

The Parents Television Council had previously objected to the initial decision to not screen the show for advertisers, maintaining that the show was likely to be as morally questionable as ‘Gossip Girl,’ which also airs on the network:

“If ‘Gossip Girl’ is any indication of what ‘90210’ will look like, advertisers have plenty of reason to steer clear of the show. ‘Gossip Girl’ storylines have glamorized drug and alcohol use along with casual teen sex, including threesomes. Apparently, CW believes this type of content is appropriate to include in the most-watched show among girls ages 12-17, and advertisers shouldn’t expect any restraint with ‘90210.’

Idol Chatter hasn’t seen a screener, but we’re pretty sure someone hits the Jacuzzi in a bikini before the end of the first episode. Where it goes from there, only Kelly Taylor knows.
90210 at LocateTV.com



Previous Posts

Jennifer Garner Discusses Film, Dirty Diapers, and Husband’s Secret Talent
http://www.youtube.com/watch?v=Z_dideF5qvk   Alexander and the Terrible, Horrible, No Good, Very Bad Day is based on the children’s book of the same title, follows Alexander and his family’s crazy and brutal day. Whether it is baby Trevor eating a dark green highlighter since his p

posted 9:57:51am Oct. 17, 2014 | read full post »

The Rise of ISIS
“It’s past time for American to hear this truth. By minimizing the challenge,” Jay Sekulow (American Center Law Justice) wrote in his September opinion piece on FoxNews.com. The world is facing a serious threat in the Middle East with ISIS, a group of terrorists dedicated to mass executions

posted 10:16:20am Oct. 14, 2014 | read full post »

OWN and Rob Bell Partner for eCourse
As part of an ongoing program to expand its online learning platform on Oprah.com, OWN: Oprah Winfrey Network announced today an all-new eCourse, taught by renowned pastor and author Rob Bell. Bell was named one of the 100 Most Influential People in the World by Time magazine in 2011 and a New York

posted 12:12:25pm Oct. 13, 2014 | read full post »

Exclusive Video: Hillary Swank’s Gripping Film on ALS
You’re Not You is based on the novel of the same name stars Hillary Swank as a beautiful pianist stricken with ALS in her 30s. Kate’s condition deteriorates and she hires an off-beat college student Bec with no background in healthcare or work ethic. Gripping and with emotional compl

posted 10:22:56am Oct. 10, 2014 | read full post »

Switchfoot Releases Fading West Documentary on DVD
Grammy and Dove award-winning alt-rock group Switchfoot releases Fading West, an intimate documentary of their lives and music. “Fading West is one of the most inside looks of the band that we’ve ever put out,” says guitarist Drew Shirley. In conjunction with their ninth album, of the sa

posted 9:15:34am Oct. 10, 2014 | read full post »




Report as Inappropriate

You are reporting this content because it violates the Terms of Service.

All reported content is logged for investigation.