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Idol Chatter


CW: ‘Of Course We’ll Screen 90210 for Advertisers’

posted by Esther Kustanowitz

90210castpicforic.jpgDespite initial reports, the CW will offer a glimpse of the new ’90210′ to potential advertisers:

While the CW will not make promotional discs containing individual episodes (also known as “screeners”) of its teen drama available to critics or media buyers, it does intend to make the show available to industry monitoring services, such as Media Information Services, that view individual episodes and write reports specifically with advertisers in mind.

The Parents Television Council had previously objected to the initial decision to not screen the show for advertisers, maintaining that the show was likely to be as morally questionable as ‘Gossip Girl,’ which also airs on the network:

“If ‘Gossip Girl’ is any indication of what ’90210′ will look like, advertisers have plenty of reason to steer clear of the show. ‘Gossip Girl’ storylines have glamorized drug and alcohol use along with casual teen sex, including threesomes. Apparently, CW believes this type of content is appropriate to include in the most-watched show among girls ages 12-17, and advertisers shouldn’t expect any restraint with ’90210.’

Idol Chatter hasn’t seen a screener, but we’re pretty sure someone hits the Jacuzzi in a bikini before the end of the first episode. Where it goes from there, only Kelly Taylor knows.
90210 at LocateTV.com



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