Idol Chatter

Idol Chatter


“I’ll have Yo-Yo Ma, Britney, and a Grande Mocha”

posted by doug howe

If you’re like me, the worlds of spiritual reflection and cultural relevance often meet at Starbucks, where I go for anything from solitude and reflection time to business meetings or reunions with friends. So I’m a Starbucks lover, but I’m not sure I’m ready for its latest move.

Several major publications have recently reported on Starbucks’ intention to make a deeper dent into our cultural direction and our personal decisions. “Starbucks is changing what we eat and drink. It’s altering where and when we work and play. It’s shaping how we spend time and money. That’s just for appetizers,” says USA Today. “Starbucks has an even glitzier goal: to help rewrite society’s pop culture menu.”

“The company recently announced an alliance with the William Morris Agency, a talent and literary agency that will help Starbucks identify music, film, and book projects to consider for marketing and distribution in its stores,” offers The Washington Times.

And they’re not just floating the idea: They already have licensing agreements “with most of the major record labels that will give it the ability to offer everything from Britney Spears and The Polyphonic Spree to Yo-Yo Ma and Ray Charles,” reports Business Week. “Chairman Howard Schultz, sitting casually in his office near a photo of him arm-in-arm with Mick Jagger (said), ‘Our customers have given us permission to extend the experience.’”

I don’t know about you, but I haven’t given my permission. I find myself unsure of whether I want Starbucks to be a convenient marketplace or a break from it. I can handle, “Would you like a muffin or a bagel today?” or “Would you like to sample our latest coffee?” I’m not sure I’m ready for, “Can I get you a CD or DVD with your coffee today?” I think I want a break from being sold on something.

Says the USA Today article: “Schultz says Starbucks still has to earn its stripes as tastemaker. Much as it would like to become an ‘editor’ of culture, he says, ‘one of the great strengths of Starbucks is our humility.’

That’s a nice branding soundbite, but I think Starbucks is showing more pride than humility. I’m curious to see how it goes.



Previous Posts

Tom Petty Gets Political
Tom Petty & the Heartbreakers' upcoming album, Hypnotic Eye, reveals a political side of the famous song legend. In a recent interview with Billboard, Petty was very candid about the inspiration and his overall feelings about the Catholic church and other things political. "Playing Dumb," a tra

posted 10:24:01am Jul. 28, 2014 | read full post »

Oprah Winfrey and Deepak Chopra Launch Sixth All - New Meditation Experience 'Expanding Your Happiness'
Registration Starts Today Monday, July 14 at Oprah.com/meditation Oprah Winfrey and Deepak Chopra announced the launch of their latest, all-new meditation experience "Expanding Your Happiness," which is open for registration starting today at www.Oprah.com/meditation.  The free 21-day meditation

posted 11:56:20am Jul. 21, 2014 | read full post »

Anchor Stuart Scott Honored at ESPYs for Perseverance
ESPN’s anchor Stuart Scott offers strength to many on air. It’s not only for his smooth delivery or a career that’s spanned over two decades-it’s fighting a deadly form of cancer since 2007. This week Scott, 48, was presented the 2014 Jimmy V Perseverance Award at the ESPYs by actor Kief

posted 10:01:07am Jul. 18, 2014 | read full post »

WORLD WIDE EXCLUSIVE PHOTOS from 'The Good Lie' Starring Reese Witherspoon
“The Good Lie,” a new movie from Warner Brothers, stars Reese Witherspoon as Carrie Davis, a woman who agrees to help a group of Sudanese refugees who win a lottery for relocation in the United States. Film director Philippe Falardeau brings the story of survival to life, displaying the power of

posted 8:42:17am Jul. 15, 2014 | read full post »

Planes: Fires & Rescue - Exclusive Trailer
“Planes: Fire & Rescue” the theatrical sequel to the 2013 animated film “Planes” is a comedy-adventure featuring a quirky crew of elite firefighting aircraft devoted to protecting historic Piston Peak National Park from a raging wildfire. The team learns that with hard work, faith and re

posted 8:30:42am Jul. 14, 2014 | read full post »




Report as Inappropriate

You are reporting this content because it violates the Terms of Service.

All reported content is logged for investigation.