David Brody has the scoop on Christian lit the McCain camp is distributing to churches across the country. The document is framed as a voting guide to the hot button social issues: abortion, gay marriage, judges, sex education, school choice. That’s all well and good. This is the kind of thing McCain needed to start doing a year ago to mobilize the GOP’s faith-based base.
But what surprises GOM is that the McCain campaign, in background interviews, argues that the evangelical movement is much more broad-minded than it used to be, pointing out that McCain’s leadership on issues like global warming is likely to resonate with this crowd. In its limited evangelical outreach, however, McCain has ignored those centrist positions to bang the drum on the kind of culture war issues that McCain has long been uncomfortable discussing–which made him so unpopular with the Christian Right for so long.