The Obama campaign has been distributing serious Christian literature in South Carolina for months now, but it’s gone mostly unremarked upon in the news media. The Washington Post has a short item on the brochures tonight:

The brochure being handed out in South Carolina shows a picture of the candidate with his hands together and eyes closed. In large letters, it reads “ANSWERING THE CALL.”

Inside, voters learn of a candidate who was “CALLED TO CHRIST” and even larger letters is a “COMMITTED CHRISTIAN” and is quoted saying, “I believe in the power of prayer.”
Barack Obama’s campaign in South Carolina is targeting black voters, and one of the ways he’s doing it is appealing to a connection based on shared religious faith. Obama, a Christian who attends a United Church of Christ congregation in Chicago, has talked about his faith in Iowa and other states, as well, but his campaign literature is particularly focused on his religion here, where he depicts himself, in one picture, before a pulpit, and, in another, praying with an African American man.

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