From the Masters

From the Masters

Persist No Matter What

The following is from “The Best Way Out is Always Through – The Power of Perseverance” by BJ Gallagher

“My learning disability gave me certain advantages, because I was able to live in the moment and capitalize on opportunities I spotted.”


Paul Orfalea, founder of Kinko’s

“Kinko” they nicknamed him as a kid, referring to his head of wild, curly, red hair. But teasing about his kinky hair was the least of his problems. Paul Orfalea struggled with severe dyslexia and ADHD – flunking second grade twice, graduated from high school at the bottom of his class, and eked through college with a “C” average. He had a hard time sitting still, and could barely read or write. No one ever voted him “most likely to succeed.”

Paul applied for jobs and managed to get hired twice – but neither job lasted longer than a day. It was clear he wasn’t cut out for traditional employment in a 9 to 5 world. He knew he was different and that somehow he’d have to find his own way in the world.


In 1970, living in a small college town near Santa Barbara, California, Paul noticed that there were always long lines at the copy machines. “Too many students and not enough copiers,” he thought to himself. So he borrowed $5000 and opened his own copier business in a tiny little 9×12 foot storefront close to campus. His space was so small that he had to move the copy machine out to the sidewalk to use it. He hawked pens and pencils from his backpack as he stood outside drumming up business.

People told him Paul was crazy, but he’d been hearing that his whole life so he just ignored them. He knew his idea was a good one – he had the determination, energy, and persistence to pursue it despite what anyone said.


He worked long and hard, and within a year, he had made enough money to expand. Ten years later, there were 80 Kinko’s stores in college towns all around the country. And in another ten years (1990) that number expanded exponentially to 420 stores – and doubled in another seven years to 840 stores!

This curly-headed kid with severe learning disabilities had built himself a hugely successful business simply by seeing a need and filling it. He understood his limitations, so he hired great people to do all the things he couldn’t. He was the idea man – he hired others to execute his plans.

Paul Orfalea went on to establish the Orfalea Family Foundation to support causes he’s passionate about, and in 2005 coauthored a successful book to share his story and inspire others with learning disabilities (Copy This! Lessons from a hyperactive dyslexic who turned a bright idea into one of America’s best companies).


Finally, in 2004, Paul sold Kinko’s to FedEx for $2.4 billion. Not bad for a guy who can’t read or write very well.

If you’d like more lessons on leadership, purchase “The Best Way Out Is Always Through – The Power of Perseverance” at the Inspired Faith Gift Store from Beliefnet.

Reprinted by permission of Simple Truths (c) 2011. In order to protect the rights of the copyright holder, no portion of this publication may be reproduced without prior written consent. All rights reserved.

Comments read comments(5)
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posted October 22, 2012 at 4:01 pm

what an inspiring story. Its unbelievable how a guys like him succeeded.

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posted October 8, 2011 at 12:04 pm

lovely and so encouraging!

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posted October 7, 2011 at 12:55 pm

What a testimony! He met his challenges head on. What a story to share. It shows
just how intelligent he truely is.

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posted October 7, 2011 at 12:45 pm

no one is useless. being useful is just discovering what you can do and excelling in it, AND IF YOU ENJOY IT ALL THE BETTER!


“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do,”… If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on.”

“…your time is limited, don’t waste it living someone else’s life”

– Steve Jobs (Apple Founder’s words to Stanford Graduates of 2005)

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Rob Wheeler

posted October 7, 2011 at 12:45 pm

unfortunately, this article (like many others) left out the best part – in what particular ways did Paul perservere? What was he specifically able to do because of his “disability” which served him well? How could he be fired in 9-5 jobs after 1 day and still do everything needed to run a successful business – which takes way more effort, persistence, focus than any 9-5 job?

This is what I wanted to read about in your article; but it wasn’t there.Can you provide it and send this to me. Thanks,

Rob Wheeler
a tireless, persistent, but still monetarily striving global community world transformation organizer

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