Flunking Sainthood

Flunking Sainthood


Print Book Sales Down by 9% in 2011 . . . But There’s Good News Too

posted by Jana Riess

PW and Publishers Marketplace are both reporting that print book sales were down by about 9% in 2011, with the heaviest hits being in paperback fiction (-17.7%) and mass market paperbacks (23.4%). In almost every category, print sales were down in 2011 by about double the percentage they were down in 2010. Today’s Daily Lunch says:

 

With a particularly light week after Christmas (perhaps because of those post-holiday ebook downloads), unit sales of print books as measured by Nielsen Bookscan declined 9.25 percent for 2011. At 651 million units, the total was 66.3 million units lower than the total for 2010. (Remember our point from earlier in the week: BookStats counted trade ebook sales in 2011 of 76 million units. If that number doubled or more in 2011, the ebook gain could meet or exceed the decline in print units measured by Nielsen Bookscan.)

As you can see from that last line, it’s not all a tale of declension and woe. Ebooks are exploding. 2012 may see parity in sales of print and ebooks for the first time. And even in the realm of print books, Barnes & Noble reported a 4% holiday increase over last year, the first growth in five years.

 

 



  • http://AddaURLtothiscomment chris

    I love ebooks because I can carry dozens and dozens of public domain books, that are the greatest literary works our public has ever known. I like to read new stuff occasionally as well, of course.

    But the reason why I point this out is that because if if book sales go down with ereaders, it doesn’t mean reading goes down. It could likely mean many people like me are savoring Hugo, Dickens, etc.

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