Fellowship of Saints and Sinners

Fellowship of Saints and Sinners


Cyber Evangelism

I’ve missed you all!

If you’ve missed me, it’s because I’ve been playing single mom on the home front to two young children who have decided that they would prefer not to sleep at night when Daddy is away.

Until my brain adjusts to this week’s new “normal,” here is a helpful post from friend and Episcopal priest Jake Dell on three ways the mainline church can be reaching out at this very minute to a world hungry for Good News:

“Three things mainline Protestant denominations should be doing right now”

The Consortium of Endowed Episcopal Parishes 2012 conference is chock full of ideas and take-aways. Here are a few that I came up with on my own.
Number 1: Start buying Google search traffic. People go to Google before they go to their therapist or minister. They Google “Does anyone care?” or “God, do you exist?” or “I need peace” or “Is Jesus real?”
We should be buying this search traffic and routing it to custom landing pages, based on location, so our local churches can start answering these cries for help.
Marketers call this “lead generation and conversion.” I think Saint Paul called it that too.
Our outreach and evangelism committees are going to be quite busy.
(Not surprisingly, the Billy Graham Evangelistic Association is already doing this. Check out SearchForJesus.net.)
Number 2: Publish a mainline trade magazine. One estimate I’ve heard states that the Episcopal Church alone (and taken as a whole) generates 2 billion dollars in annual revenue. Assuming that figure is roughly the same for the United Methodist, the United Church of Christ, the Presbyterian Church (U.S.A.) and the Evangelical Lutheran Church in America then we mainline Protestants are an 8 to 12 billion dollar a year industry. Maybe even more.
Any multi-billion dollar industry I know of makes common cause. They start a trade association. They publish a magazine. They share best practices.
Oh, and there are these people called advertisers with lots of money to spend to reach that 8 to 12 billion dollar market. Maybe it’s time (once again) to let the Procters and the Gambles of the world underwrite some of our mission and ministry.
Outreach magazine is a great example of a church “trade” magazine, but it targets the evangelical Christian audience. In the spirit of the new journalism, we should aggregate this content and add to it so it reflects our own experiences as America’s historic churches.
Number 3: Develop a common calendar of marketing opportunities. Let’s face it, real news doesn’t happen very often. Instead, the media we consume and most of the events we attend or care about from March Madness to the Academy Awards to church on Sunday happen according to a calendar that’s been planned out months, sometimes years in advance.
(In fact here it is: http://www.zapaday.com/home/.)
Do the mainline churches have a prophetic word or a word of comfort to say to mainstream culture? If so, let’s put our heads together and think about how we’re going to engage God’s world and God’s people, where they already are, from Coachella to Cannes.


Previous Posts

Mental Health Break—The Worship Service To End All Worship Services
It's been a while since we've had a mental health break. As a little bit of comic relief at the start of another work week, this clip from a worship service somewhere in America comes from saint and sinner Paul. The comments from readers are just about as funny as the weird break dancing routine in

posted 2:12:30am Sep. 30, 2014 | read full post »

Christian Purity: Is God's Mission Possible When Purity Rules?
I had a really weird, somewhat distressing interaction this week, and it is still on my mind days later. It's one of those uncomfortable encounters that you would like to press the "replay" butt

posted 1:40:13pm Sep. 20, 2014 | read full post »

Jesus and the Rich Man: A Sermon on the "Hitler" of Passages.
It's rare that I find myself thinking about Sunday's sermon midweek. This Sunday our pastor Drew Ditzel preached on the familiar story of Jesus and the rich man (Mark 10). The rich man, who says he has kept all the commandments perfectly and has lived a righteous life, comes to Jesus asking what mor

posted 10:40:08am Sep. 17, 2014 | read full post »

The Lie of Invulnerability
This last week has been insane. Family sickness, repairs, car issues, multiple calls from school nurses, including one in which the nurse expressed concern my 7-year-old son had been bitten by a brown recluse spider...and just when I thought it couldn't get worse...viral pinkeye. Two puffy, leaky, r

posted 11:00:49am Sep. 09, 2014 | read full post »

Humor Relief for Religious Extremism
Once again, humor and satire are coming to my aid this morning, this time in response to the twisted and evil extensions of religion that seeks to coerce and control with violence and worldly forms of power (best embodied these days in the form of ISIS and its affiliates). The Palestinian televis

posted 10:36:57am Sep. 03, 2014 | read full post »




Report as Inappropriate

You are reporting this content because it violates the Terms of Service.

All reported content is logged for investigation.