I’m on the fence about in-your-face public service announcements, as my prior post on sugary soda indicates. But this one, called “Save the Boobs”, which you can watch on ABC News, really takes shock ads to a new level. Jiggling breasts, referred to as ‘tatas’, ‘cheechees’ and etc. and women in skimpy bikinis make this look more like a beer commercial than the breast cancer awareness spot it actually is.
I’d really like to see women treat their bodies with a sense of sacredness. It took me, personally, a long time to come to a place where I didn’t refer to my breasts as ‘t*ts’ or ‘boobs’ or any of those other derogatory terms. And while I think the lighthearted ad is funny, I don’t think it’s so great for our public service announcements to be advocating anything that demeans women. The ad seemed to walk a fine line, and I’m not sure if it came down on the side of feminist principles. (Read the full ABC story here.)