Everyday Ethics

Everyday Ethics

Save The Boobs: PSA Or TMI?

breast_cancer_tattoos.jpgI’m on the fence about in-your-face public service announcements, as my prior post on sugary soda indicates. But this one, called “Save the Boobs”, which you can watch on ABC News, really takes shock ads to a new level. Jiggling breasts, referred to as ‘tatas’, ‘cheechees’ and etc. and women in skimpy bikinis make this look more like a beer commercial than the breast cancer awareness spot it actually is.

So I’d like to ask – do you find this campaign a good way to bring awareness to young women about the dangers of breast cancer? After my earlier post in which I took a stand against shock ads, saying I thought they treated us like children instead of adults, some of the commenters had me thinking twice, and I am now leaning toward saying anything that has people tuning in is a good thing. However

I’d really like to see women treat their bodies with a sense of sacredness. It took me, personally, a long time to come to a place where I didn’t refer to my breasts as ‘t*ts’ or ‘boobs’ or any of those other derogatory terms. And while I think the lighthearted ad is funny, I don’t think it’s so great for our public service announcements to be advocating anything that demeans women. The ad seemed to walk a fine line, and I’m not sure if it came down on the side of feminist principles. (Read the full ABC story here.)

Will it save feminine lives? Only future studies will show.
What’s your opinion? Do you think these shock PSA’s are the only way to keep the public’s focus on important causes? Or do you believe this is exploiting the very people it’s meant to be saving?

Subscribe to receive updates from Everyday Ethics or follow us on Twitter! 
Comments read comments(3)
post a comment
Christopher Gillen

posted September 28, 2009 at 1:46 pm

Those aren’t even borderline controversial.

report abuse


posted September 29, 2009 at 7:29 am

These ads work better than the usual ads that get ignored and switched to something else.
If it works, it’s much, much better. If it offends some people, I don’t see that as much a problem as the unnecessary death of loved ones.
Are these type of ads the only way to cause or keep peoples’ focus on important issues? Show me a better way. The usual ways haven’t worked.

report abuse

Your Name

posted September 30, 2009 at 9:31 am

How can you NOT be offended by the idea that boobs should be saved from breast cancer just because men find them sexy? Is our definition of female sexuality so limited that sexualized body parts trump the life of a cancer victim?

report abuse

Post a Comment

By submitting these comments, I agree to the terms of service, rules of conduct and privacy policy (the "agreements"). I understand and agree that any content I post is licensed to and may be used by in accordance with the agreements.

Previous Posts

More Blogs To Enjoy!
Thank you for visiting Everyday Ethics. This blog is no longer being updated. Please enjoy the archives. Here are some other blogs you may also enjoy: Idol Chatter Most Recent Inspiration blog post Happy Reading! ...

posted 3:53:05pm Sep. 07, 2012 | read full post »

Coding Ethics...
Internet activist and New York Times bestselling author of The Filter Bubble: What the Internet Is Hiding from You, Eli Pariser is concerned that information gatekeepers of the past (i.e. editors/reporters) have been replaced by algorithms that ...

posted 2:49:15pm Jan. 22, 2012 | read full post »

Can Ethical Companies Do Business With Unethical Leaders?
Coca-cola has been accused of "propping up a notorious Swaziland dictator" whose human rights abuses and bilking of the national wealth has long been criticized by human rights activists. According to Guardian UK reporter David Smith**, ...

posted 3:49:39pm Jan. 02, 2012 | read full post »

New Years Resolutions: Are We Lying to Ourselves?
I know it's become popular, but I've become suspect of using traditional goal-setting strategies and business process techniques to change personal habits and pursue a meaningful life. While I can admit that there's something invigorating--even ...

posted 10:51:42pm Jan. 01, 2012 | read full post »

Is Craigslist Who We Really Are?
Raise your hand if you're familiar with  Chances are, there's one that serves your community.  And it's extremely handy for job listings, housing, dating, selling your old crap or buying new old crap.Really, it's ...

posted 9:15:55am Dec. 18, 2009 | read full post »


Report as Inappropriate

You are reporting this content because it violates the Terms of Service.

All reported content is logged for investigation.