The Deacon's Bench

The Deacon's Bench

Advertising takes another cheap shot at religion — UPDATED

It’s not Catholics under attack, but it’s a pretty low blow that manages to trivialize — and demean — something meaningful.

UPDATE: Can’t see the video? Visit this link.

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posted December 6, 2010 at 5:21 pm

You know, I am not convinced that this is malice…it’s insensitive of course, but mostly it’s sheer stupidity!
The producers probably don’t even realize how terribly offensive this is to all Christians. The ignorance of the large group of people who worked on this project is a sign of how “dumbed down” our culture has become. It is also a certain reflection of how nothing is really sacred anymore…from religious symbols (which is what this is since it is clearly not Catholic)…to sexuality…friendship…and even life itself!
Perhaps I am being overly dramatic about a doritos and pepsi commercial…but sadly, its says so much about who we are.

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posted December 6, 2010 at 7:49 pm

The video is no longer available due to a copyright claim. Do you have any description of what it involved?

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Friar Rick

posted December 6, 2010 at 8:07 pm

Deacon Greg Kandra

posted December 6, 2010 at 8:09 pm

I wonder if too many people objected to it.
The ad showed one two Protestant ministers (though they were wearing Roman collars) worrying over the drop in attendance at church. One of them prays and gets a brainstorm. He replaces the communion bread and wine with Pepsi and Doritos. The church is SRO. End of commercial.
Dcn. G.

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Max Smith

posted December 6, 2010 at 11:40 pm

I quite enjoyed this video. I hope it is emblematic of our culture’s shift towards openness and tolerance. Religion is an ancient and integral part of our racial (meaning human)consciousness, but I don’t think it deserves any special respect. Commercials can and do poke fun at every other facut of life: sex, eating, commuting, talking, watching TV, why not church? If seeing happy people going to church and somewhat humorously eating chips offends people so greatly, then we have no business claiming any moral or ethical superiority. Not that we do anyway…

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posted December 7, 2010 at 7:29 am

Thinking that religion, one’s expression of one’s realtionship with the divine, deserves no special respect is telling of the culture we live in. Nothing is sacred, nothing is special. Sorry, Max there are certain things that don’t deserve mockery or disrespect. Even for those who don’t believe in transubstantiation, replacing bread and wine with Pepsi and doritos is profane.

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posted December 7, 2010 at 12:11 pm

I’m not Catholic, but that’s really sad. Some people need to grow up.

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posted December 7, 2010 at 1:08 pm

I would guess that Max Smith is ignorant that for certain Christian denominations like Lutherans and Anglicans for example, and of course specially for Catholics, the communion bread is either a symbol of the Body of Jesus Christ or for Catholics the actual Body of Christ. The commercial is insensitive at best.

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posted December 8, 2010 at 10:31 am

Frito Lay might be interested in some input, if this is really a case of ignorance:
I love their products, but I can live without them.

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posted December 8, 2010 at 5:31 pm

It amazes me how, for some people, nothing is serious and people who are offended by others ridiculing their faith are the ones with the problem.
“If [this] offends people, then we have no business claiming any moral or ethical superiority.”
THAT’S quite a leap from the ridiculous to the sublime!
Max, would you feel so free with something that you regard as sacred? Or do you regard nothing as sacred? Everything and anything is fair game when it comes to the more important goal of selling chips and soda. I know, next time let’s turn our Dorito commercial into a swipe at the Jews or African Americans or maybe the poor snow seals. That should get people’s ire up!

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