That would be Fr. James Martin, Jesuit author, sage, TV personality and FOB (Friend of the Bench).

The good padre has a new book coming out, “The Jesuit Guide to (Almost) Everything,” and he’s making the rounds to promote it. USA Today has a lengthy piece (with an abundance of links) in Thursday’s paper:

James Martin is loath to let a big headline go by without spinning the story toward The Big Story — God. He is, after all, a Catholic priest and a Jesuit, a religious order with a fundamental mission of “helping souls.”

In ancient days the church told Gospel stories with pictures in stained-glass windows. Now it’s the Web and TV. Says Martin, 49: “Everyone needs a medium. Mine is popular culture.”

You’ll want to read the whole thing.

And for another glimpse at my favorite Martin…check out this snip from “Currents.”