The Deacon's Bench

The Deacon's Bench

Tim Tebow to star in Super Bowl pro-life ad

After NBC rejected a similar ad last year, which featured Barack Obama, this seems to be a significant move.

The press release:

Focus on the Family will broadcast the first Super Bowl ad in its history February 7 during CBS Sports’ coverage of the game at Dolphin Stadium in South Florida.

The 30-second spot from the international family-help organization will feature college football star Tim Tebow and his mother, Pam. They will share a personal story centered on the theme of “Celebrate Family, Celebrate Life.”


Jim Daly, president and CEO of Focus on the Family, said the chance to partner with the Tebows and lift up a meaningful message about family and life comes at the right moment in the culture, because “families need to be inspired.”

“Tim and Pam share our respect for life and our passion for helping families thrive,” Daly said. “They live what we see every day – that the desire for family closeness is written on the hearts of every generation. Focus on the Family is about nurturing that desire and strengthening families by empowering them with the tools they need to live lives rooted in morals and values.”

Daly added that all the funds to air the ad came from a handful of “very generous and committed friends” who donated specifically to support the project. No money from the ministry’s general fund was used.

The Tebows said they agreed to appear in the commercial because the issue of life is one they feel very strongly about.

Comments read comments(4)
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Anthony M

posted January 18, 2010 at 12:52 pm

That is awesome. It is about time that pro-life gets a mainstream public platform without it being attached to an abortion clinic bombing or other violent event. Most shockingly, it will appear on CBS! Praise!

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Your Name

posted January 18, 2010 at 5:17 pm

“Celebrate Family, Celebrate Life.”
The only families that Focus on the Family cares to celebrate are ones that are just like theirs. There is no room in their world for reality and the many different types of family units that there actually are. Once they start giving a crap about all families maybe I’ll start taking them seriously.

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posted January 20, 2010 at 11:47 am

Wow – Deacon’s Bench actually has a liberal troll (who wont even give his/her name.)
Your Name – Focus on the Family is a christian orginization that gets its values and morals from the Holy Bible, not this current culture where anything goes and hey it’s all good. Read the Bible. Pray to God Almighty. Accept Jesus into your heart and try to become more like Him everyday. The world will be a better place.

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posted January 30, 2010 at 9:17 pm

You know they call themselves pro choice what they really mean is their choice. I am giving a high 5 to CBS for doing the right thing. Thank God we have young athletes that have values and are courageous enough to speak and stand. A Big shout out for Tim and his awesome Mom.

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