City of Brass

City of Brass

Halal at Whole Foods: Saffron Road

Just in time for Ramadan – next week, Whole Foods will be carrying the new Saffron Road line of certified halal food products! You can even get a coupon for a free entree online. The entrees include chicken biryani, chicken tikka masala, lamb saag, and lamb vindaloo (obviously a south asian palette). The company behind the Saffron Road line is American Halal, which describes its mission thus:

AMERICAN HALAL’S MISSION is to offer natural Halal foods which are sustainably farmed or organic and adhere to Fair Trade practices. All of our livestock are zabiha slaughtered using traditional Halal methods which we believe are more pristine and true to the original intent of the Halal tradition. Our livestock are humanely raised, fed only 100% vegetarian feed and never ever fed anti-biotics or given growth hormones. We seek to bring our mission to a higher calling with our creator and community, embodying a socially conscious ethic as well as being a dedicated green company. Our desire is to usher in a higher gold standard as the healthier and most authentic alternative for Muslim and non-Muslim consumers alike. We hope you savor our wholesome, authentic, ethical, and healthy Halal foods.

It’s clear that Halal is going mainstream. Also, if you have an iPhone or iPod, you really need to get the app, which lets you find the nearest halal food locations. Incredibly useful! (or just visit

  • Inaya

    Asalaamu Alaikam,
    MashAllah, this is wonderful news! It’s always great to see halal going mainstream. InshAllah, one day halal will have the presence that kosher has.
    This cannot be achieved, however, without the support of Muslims. It cannot be stressed enough just how important it is for Muslims to start supporting the halal food industry, and to make serious requests for halal food (a grocery store doesn’t know that there is a potential for something unless customers speak up).
    I currently live in a community where, although the Muslim community is sizable, the halal choices are abysmal. This is for a very important reason: Muslims are NOT supporting halal in this area. The results are restaurants that are not truly halal, and halal markets that are selling substandard meats and products. If the Muslims here were to stand up to these “halal” restaurants and markets, and let them know that true, quality halal is what they want (and that they are actually willing to support it), then the “halal” restaurants and markets will have no other choice but to start providing them with it. The restaurants would have to stop serving alcohol, and start serving 100% halal items on their menus, and the markets would have to start selling FRESH meats, produce, and freezer items.
    The support is so low here, that although the markets should be supporting a company like American Halal, they will most likely never even think about it.
    Muslims in this country need to stop thinking that “halal” means “not pork,” and start supporting true halal!

  • Thoth

    First of all I think some scholarship should be used to address the definitions of Halal and Kosher. In addition, there should also show the difference between the two. These should explain without discussing the religious aspect as much as possible without detracting from a complete and thorough explanation. I say this because the dietary laws and considerations are both religious as well as for health. Because not all people who may use these products are Muslims nor Jewish it is for that reason the definition should be convergent to today’s perspective on GMO’s, pesticides, MSG, etc. The general public needs to see it as beneficial health wise rather than religious. Religion is a choice we make as individuals, health is a choice we make collectively. If one consumes poison, you die no matter what your faith.

  • http://? miriam murphy

    I have bought your Lamb Vindaloo several times, and it is excellent. However last time I had it there was a lot of fat and grizzle, even blood vessels in the grizzle. It was as though the parts removed from the raw meat were accidentally added to the finished product! I just thought you should know!
    Yours sincerely, M Murphy.
    p.s. I bought the product in Houston, Texas.

  • http://AddaURLtothiscomment Dr. Renee

    The Lamb Saag is quite tasty, although I must inform you that there is a lot more fat that lamb in your dish. I am sure your quality control people can do something to rectify this situation. Thanks!

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