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City of Brass

Just in time for Ramadan – next week, Whole Foods will be carrying the new Saffron Road line of certified halal food products! You can even get a coupon for a free entree online. The entrees include chicken biryani, chicken tikka masala, lamb saag, and lamb vindaloo (obviously a south asian palette). The company behind the Saffron Road line is American Halal, which describes its mission thus:

AMERICAN HALAL’S MISSION is to offer natural Halal foods which are sustainably farmed or organic and adhere to Fair Trade practices. All of our livestock are zabiha slaughtered using traditional Halal methods which we believe are more pristine and true to the original intent of the Halal tradition. Our livestock are humanely raised, fed only 100% vegetarian feed and never ever fed anti-biotics or given growth hormones. We seek to bring our mission to a higher calling with our creator and community, embodying a socially conscious ethic as well as being a dedicated green company. Our desire is to usher in a higher gold standard as the healthier and most authentic alternative for Muslim and non-Muslim consumers alike. We hope you savor our wholesome, authentic, ethical, and healthy Halal foods.

It’s clear that Halal is going mainstream. Also, if you have an iPhone or iPod, you really need to get the Zabihah.com app, which lets you find the nearest halal food locations. Incredibly useful! (or just visit zabihah.com)

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