Chattering Mind

Chattering Mind


Tide Offers ‘Simple Pleasures’

posted by Chattering Mind

Have you noticed the new purple-bottled “natural essence” laundry soap called “Simple Pleasures” being advertised in places like “Oprah” magazine? I wrote “Queen of Green” consumer advocate Debra Lynn Dadd, and asked her what she thought of this new line, significant because it’s born of the loins of Procter & Gamble, maker of Downy and Tide.

Dadd says the lavender-vanilla, rose-violet, or waterlily-jasmine fragrances added to the “Simple Pleasures” line are not true aromatherapy essential oils. That’s not surprising, because at nine dollars per fraction of an ounce, real oils would be prohibitively expensive. Dadd goes on to say something fascinating: There’s a “a segment of the mass market now that could be called mainstream naturals, made up of consumers who want to stay with the brand name products they are loyal to, but also want them to be more natural. This product is appropriate for that market.”

She continues: “These types of products are not 100 percent natural, nor marketed to the natural/organic products market, but they have added natural ingredients… a move in the direction of natural for mass market consumers. I would not recommend this product for people with allergies, and I’d like others to keep in mind that these are extra strong fragrances, which would affect people who are fragrance sensitive.”

Most important, Dadd says “Tide is biodegradable, but is a detergent made from nonrenewable petrochemicals.”

P&G’s Tide.com is admirable in that it publishes consumer reactions to its products, even negative ones, on this message board. Oh, and these are a riot: three different video web journeys, or “Virtual Escapes” (with romantic, relaxing, or refreshing options) inspired by the new awareness aroused, I guess, by tossing your clothes in the suds of “Simple Pleasures.” Plus Downy’s sponsors a “Mood Quiz” here, where you can choose online your “ideal scent experience.”



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Whiffy

posted October 16, 2006 at 8:18 pm


The EPA considers scented products and air fresheners a source of indoor air pollution. And when you soak your clothing with fragrance, you’re imposing that pollution on anyone you might work with, or share a bus or an elevator with. I think many people are more “fragrance sensitive” that we realize. It took me weeks to figure out it was the relaxing lavender pillow spray that was making me wake up with a headache every morning.



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daria

posted October 23, 2006 at 5:25 am


This summer a chemist friend suggested I try a vinegar + water solution in place of commerical fabric softener. Great results! Clothes now have a clean, non-greasy feel and are scent-free. The only downside is some wrinkling of athletic clothes, like running shorts, made from synthetic blends. Otherwise, it’s 1 part vinegar to 4 parts water from now on.



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