Chattering Mind

Chattering Mind

Tide Offers ‘Simple Pleasures’

Have you noticed the new purple-bottled “natural essence” laundry soap called “Simple Pleasures” being advertised in places like “Oprah” magazine? I wrote “Queen of Green” consumer advocate Debra Lynn Dadd, and asked her what she thought of this new line, significant because it’s born of the loins of Procter & Gamble, maker of Downy and Tide.

Dadd says the lavender-vanilla, rose-violet, or waterlily-jasmine fragrances added to the “Simple Pleasures” line are not true aromatherapy essential oils. That’s not surprising, because at nine dollars per fraction of an ounce, real oils would be prohibitively expensive. Dadd goes on to say something fascinating: There’s a “a segment of the mass market now that could be called mainstream naturals, made up of consumers who want to stay with the brand name products they are loyal to, but also want them to be more natural. This product is appropriate for that market.”


She continues: “These types of products are not 100 percent natural, nor marketed to the natural/organic products market, but they have added natural ingredients… a move in the direction of natural for mass market consumers. I would not recommend this product for people with allergies, and I’d like others to keep in mind that these are extra strong fragrances, which would affect people who are fragrance sensitive.”

Most important, Dadd says “Tide is biodegradable, but is a detergent made from nonrenewable petrochemicals.”

P&G’s is admirable in that it publishes consumer reactions to its products, even negative ones, on this message board. Oh, and these are a riot: three different video web journeys, or “Virtual Escapes” (with romantic, relaxing, or refreshing options) inspired by the new awareness aroused, I guess, by tossing your clothes in the suds of “Simple Pleasures.” Plus Downy’s sponsors a “Mood Quiz” here, where you can choose online your “ideal scent experience.”

Comments read comments(2)
post a comment

posted October 16, 2006 at 8:18 pm

The EPA considers scented products and air fresheners a source of indoor air pollution. And when you soak your clothing with fragrance, you’re imposing that pollution on anyone you might work with, or share a bus or an elevator with. I think many people are more “fragrance sensitive” that we realize. It took me weeks to figure out it was the relaxing lavender pillow spray that was making me wake up with a headache every morning.

report abuse


posted October 23, 2006 at 5:25 am

This summer a chemist friend suggested I try a vinegar + water solution in place of commerical fabric softener. Great results! Clothes now have a clean, non-greasy feel and are scent-free. The only downside is some wrinkling of athletic clothes, like running shorts, made from synthetic blends. Otherwise, it’s 1 part vinegar to 4 parts water from now on.

report abuse

Post a Comment

By submitting these comments, I agree to the terms of service, rules of conduct and privacy policy (the "agreements"). I understand and agree that any content I post is licensed to and may be used by in accordance with the agreements.

Previous Posts

More blogs to enjoy!!!
Thank you for visiting Chattering Mind. This blog is no longer being updated. Please enjoy the archives. Here is another blog you may also enjoy: Inspiration Report Happy Reading!!!   ...

posted 9:09:39am Jul. 10, 2012 | read full post »

CM's Final Posts: You Can Fill the Space
Eighteen years ago, I wrote an article for a magazine that got me called in for a taped interview with a Fox TV morning news anchor. Being an effective communicator and a skillful public speaker was a dream of mine at the time. And still ...

posted 3:14:59pm Jul. 27, 2007 | read full post »

Websites to Visit, Blogs to Read
Here are some blogs and websites I like. It's not a complete list. But it's a start. The first is called New Moon Journal and it is written by Michele Bailey-Lessirard, a life coach, collage artist, and "shamanic astrologer." On the opening page ...

posted 1:24:03pm Jul. 27, 2007 | read full post »

Still Posted at My Desk
"Take off from here. And don't be so earnest, let others wear the sackcloth and the ashes. Let go, let fly, forget. You've listened long enough. Now strike your note." From "Station Island," by Seamus Heaney ...

posted 1:13:33pm Jul. 27, 2007 | read full post »

And Finally, This:
Place your burden at the feet of the Lord of the Universe who accomplishes everything. Remain all the time steadfast in the heart, in the Transcendental Absolute. God knows the past, present and future. He will determine the future for you and ...

posted 11:30:38am Jul. 27, 2007 | read full post »


Report as Inappropriate

You are reporting this content because it violates the Terms of Service.

All reported content is logged for investigation.