Chattering Mind

Whenever I go to South Carolina, I tell my brother that “everyone” up north is thinking about their health and buying at least some organic products. And my brother just shakes his head and says, “That just won’t go over down here.” Well, in fact, it will. And it’s about to. Because Wal-Mart will soon start stocking organic products. “If Wal-Mart goes organic, where will organic go?” asks Michael Pollan in yesterday’s New York Times Sunday magazine piece. Though regular organic-buying customers pay a premium to know that the supplying farms are equitable, healthy, stable, and truly pesticide-free, Pollan says, Wal-Mart will not.

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