Changing Channels

Changing Channels

Ex-NBA coach Phil Jackson In Car Ad Action

Former NBA coach Phil Jackson is pretty good in an ad he is currently starring in for Audi.

“Jax”, who led the Los Angeles Lakers and Chicago Bulls to championships, tells a restaurant boss yelling at an underling that “I have found that anger is the enemy of instruction.”

When the restaurant boss doesn’t recognize the ex-Knicks player and ignores the advice, Jackson deadpans “you’re probably right” as he leaves to retrieve his vehicle from the valet.

Jackson then gets into his Audi after receiving a compliment from “real” commercial star “Todd” — who as an aside is in ads for Dunkin Donuts, Progressive, ESPN and many others.


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I am admittedly uncomfortable about Phil Jackson, as his teams often beat my faves in the Utah Jazz and New York Knicks.

I also wonder how “great” he’d be considered if Jackson weren’t “instructing” the likes of all-time greats Michael Jordan, Scottie Pippen, Kobe Bryant and Shaquille O’Neal.

I am probably not being fair, but what do you think?


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posted November 4, 2011 at 9:17 am

all good points cx….thanks for commenting!

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posted November 4, 2011 at 5:41 am

Great coaches win with regularity when they have great players. Normal coaches don’t win with the same regularity. Great coaches with normal players get to the playoffs with a regularity well beyond that of normal coaches.

As to the commercial, the director and editors did well with the coach, and the coach did well in his acting, such as it is. I still see the remote as a valuable tool to help ignore commercials.

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