Here are some great videos from  Google’s Conversion University on Google Analytics. These videos will assist you in interpreting the reports you receive from us each week.

Guidelines:Watch presentation

In this lesson, you will learn:

• best practices for analyzing data
• how to analyze data trends
• how to use the data visualizations in Google Analytics

Pageviews, Visits, and Visitors: Watch presentation

In this lesson, you will learn:

• where to find Pageviews, Visits, and Visitors metrics
• how Pageviews, Visits, and Visitors are calculated
• the difference between Pageviews and Unique Pageviews
• the difference between Absolute Unique Visitors and New vs. Returning Visitors

Time Metrics: Watch presentation

In this lesson, you will learn:

• how Time on Page and Time on Site are calculated
• how Avg. Time on Page and Avg. Time on Site are calculated
• about the Length of Visit report

Traffic Sources:  Watch presentation

In this lesson, you will learn:

• about the different kinds of traffic sources
• how to identify quality traffic
• how to identify revenue and conversion drivers
• what kinds of information to look for in keyword reports
• how campaign attribution works in Google Analytics

Content Reports: Watch presentation

In this lesson, you will learn:

• about the different kinds of traffic sources
• how to identify quality traffic
• how to identify revenue and conversion drivers
• what kinds of information to look for in keyword reports
• how campaign attribution works in Google Analytics