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Here are some great videos from  Google’s Conversion University on Google Analytics. These videos will assist you in interpreting the reports you receive from us each week.

Guidelines:Watch presentation

In this lesson, you will learn:

  • best practices for analyzing data
  • how to analyze data trends
  • how to use the data visualizations in Google Analytics

 

Pageviews, Visits, and Visitors: Watch presentation

In this lesson, you will learn:

  • where to find Pageviews, Visits, and Visitors metrics
  • how Pageviews, Visits, and Visitors are calculated
  • the difference between Pageviews and Unique Pageviews
  • the difference between Absolute Unique Visitors and New vs. Returning Visitors

 

Time Metrics: Watch presentation

In this lesson, you will learn:

  • how Time on Page and Time on Site are calculated
  • how Avg. Time on Page and Avg. Time on Site are calculated
  • about the Length of Visit report

 

Traffic Sources:  Watch presentation

In this lesson, you will learn:

  • about the different kinds of traffic sources
  • how to identify quality traffic
  • how to identify revenue and conversion drivers
  • what kinds of information to look for in keyword reports
  • how campaign attribution works in Google Analytics

 

Content Reports: Watch presentation

In this lesson, you will learn:

  • about the different kinds of traffic sources
  • how to identify quality traffic
  • how to identify revenue and conversion drivers
  • what kinds of information to look for in keyword reports
  • how campaign attribution works in Google Analytics
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