Belief Beat

Yom Kippur, the Jewish Day of Atonement, starts at sundown today, and once again, Jews who have wronged Stephen Colbert in the past year can apologize via his “Atone Phone” hotline: 1-888-OOPS-JEW. (Not to be confused with 1-888-MOPS-KEY, 1-888-MOSS-LEW or 1-888-MOS-PLEX.)

Here’s a clip of Joan Rivers calling in a few days ago.

You can also seek Colbert’s forgiveness via Twitter, by using the #oopsjew tag on your tweets.

No word yet on whether The Daily Show’s Jon Stewart will apologize for trying to steal Colbert’s thunder with last night’s announcement of The Rally to Restore Sanity to be held on the Washingtno Mall on 10/30/10 — a blatant conflict with The Colbert Report’s March to Keep Fear Alive.

Check out the Christian Science Monitor story for the details, and share your thoughts in the Comments section below,

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