As women age, their attention should shift from coloration and makeup to skin care. Older women do better with a more natural look—even if you are trying to look younger and younger people are wearing tons of makeup. Avoid bold colors, heavy mascara, and extreme styles (like cat-eye liner). They serve as road maps to the fine lines and wrinkles on your face. Use as little makeup as you can and still feel good about your appearance. Don’t say no to makeup, just change with the times.