How Can Shopping Ease AIDS in Africa?

The (RED) project, started by Bono and Bobby Shriver, makes a huge difference for millions of suffering families in Africa.

Former supermodel Christy Turlington recently visited Swaziland as part of (PRODUCT) RED’s major initiative to end AIDS and other disease in Africa. Learn what the people there face and where the contributions go.

(RED) is an economic initiative to deliver a sustainable flow of private sector money to AIDS programs focusing on women and children in Africa. By selling RED-branded products to raise funds, worldwide companies contribute a portion of profits from the sales to the project started by U2’s singer and activist Bono and Bobby Shriver, chairman of DATA (Debt, AIDS, Trade, Africa), an organization created to put political pressure on world governments to tackle the key issues surrounding debt, AIDS and trade in Africa.

Below are facts about the epidemic and the money spent to undo it (courtesy of the blog):

Facts About AIDS in Africa:

Every year 3 million people die from AIDS. Of the 40 million people infected by HIV/AIDS, Africa (which has just over 10% of the world’s population) is home to 60% (25 million). The disease is the leading cause of death in Africa.


Women comprise the fastest-growing population group living with HIV/AIDS in sub-Saharan Africa and the result of their illness on children is compelling. Every time a man or woman is started on anti-retroviral drugs, the survival of children becomes less precarious.

An estimated 13 million children in Africa have been orphaned because of HIV/AIDS already and this number is growing. Almost 2,000 children, most of them from sub-Saharan Africa, are infected with HIV each day. Of the 660,000 children under 15 years old in need of immediate ARV treatment in 2005, 90% of these children were in sub-Saharan Africa, according to the World Health Organization.

Swaziland Facts:

  • Population: 1.1m
  • HIV prevalence: 33%
  • Health spend per capita: $66
  • Life Expectancy: 42
  • Number of people living with HIV: 220,000
  • The number of children orphaned by the disease: more than 70,000
  • HIV prevalence among pregnant women rose from 4% in 1992, to 43% in 2004, dropping to 39% in 2006
Overview of Swaziland Grant:
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