Riding the Metrospiritual Wave
The growing ranks of the hip and holistic are seeking their inner bliss with serious style.
wyneth Paltrow is one. So are Angelina Jolie and Leonardo DiCaprio. Chances are yourbikram yoga
teacher has the major characteristics and so does the guy who makes your fruit smoothie atJamba Juice
. Donna Karan is totally in on it. The salesperson who helps you find the right Botanical Kinetics moisturizer at Aveda is probably one, along with your eco-tourism guide at Costa Rican surf camp. Richard Gere may be the proto-one and Uma Thurman was pretty much born into it. What is influencing Hollywood stars and Wal-Mart shoppers, fashionistas and Filene's basement-dwellers alike? It's called metrospirituality, and chances are you already know or even lead the life of a metrospiritual.
Do you go out of your way to buy organic food? Have you thought about thewu wei
in your home? Have you tried yoga, belly-dancing, or surfing recently? Are you attracted to traditional crafts from other cultures or have you started knitting? Do you own aPrius
or have you thought about buying a hybrid car? Are you a tea connoisseur or an organic wine- and beer-drinker? Is there a certain aromatherapy scent that brings you comfort, especially in candle form? If most of your answers are yes, then count yourself among the growing numbers of metrospirituals-the kinder, gentler post-Yuppies who want to treat the earth and native cultures with respect, connect with their inner source and inspiration, test their bodies and expand their minds with ancient physical practices-and do it all with serious style.
Jim Twitchell, a professor of English at the University of Florida and author of many books about consumer culture, including"Adcult USA: