What's Your Logo?
"Maurine," I asked, "is there any connection between the man on the Quaker Oats box, and your religion?"
She laughed kindly before explaining that, no, there was no direct connection. The oats company used the image of the Quaker man because of their reputation for being so trustworthy in business.
If your essence was a logo, what would it be?
Whispers to a Writer
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"The Indian Student"