I am not just looking for a paycheck. True, I’m delighted on the 1st and the 15th of every month when I know my bank balance will look a lot prettier than it did the day before. But I want my work to have meaning and I want to be proud of the company I work for. I’m not alone. According to , author of , eighty-five million Boomers, fifty million Gen Xers and seventy-six million Millenials, all live with a social consciousness hard-wired to make a difference in the world.

• 81% of those groups have volunteered in the past year.
• 69% consider a company’s social commitment when deciding where to shop.
• 83% will trust a company more if it is environmentally responsible.

Business is responding. Across the globe, companies have gotten rid of self-serving cause marketing campaigns and are getting smart about finding real solutions to social problems. It’s possible to improve profits and improve lives when a talented and motivated workforce is given a chance to make a difference in the world.

Three-Legged Stool

I feel You when
people do good deeds for the needy.

I see You when
society opens a checkbook to serve others.

I hear You when
citizens speak out for justice.

May Your spirit settle upon the many
who look to make this world a better place.

"Do you agree with the survey results?
Are you, your friends and co-workers socially conscious?"