I don’t believe most non-profits are getting it right. I'm happy to learn that agrees with me. The Nobel Peace Prize winner was in town promoting his new book, Here's the concept: 1. Philanthropy is good, but limited.Money is given and spent, and then more money is spent getting more money. 2. Non-profits should use a traditional business model, to be more effective.Sell a product or service 3. Change the goal. The goal is not for your company to make money, It’s to serve a social purpose. Read next feature >