My son just had a birthday, and as is his custom, he exploited it for all it was worth. "It's a big one, Ma! Have you looked at the calendar? Huh? It's 10-10-10." Pause. "Can I stay up late?" He said he was following an important thread on his favorite forum. "There's a meme in the making!" he exclaimed. Oh, well, if it's a meme in the... Wait. What? We used to call them clichés, but now, if an idea or saying is made famous via the Internet, it's referred to as a "meme." Read next feature >