How The Tribes Were Discovered
Methodology for deciding the categories of the Twelve Tribes of American politics.
To us, the most interesting findings were:
The "Religious Right" and their opposite, the "Religious Left" are almost exactly the same size.
Mainline Protestants and Catholics are in the midst of a massive re-sorting. Formerly Republican mainline Protestants have shifted to the Democratic Party. Heretofore conservative Catholics have become Republicans in roughly equal numbers.
Democratic Party tends to do well with Seculars and "spiritual but not religious" types - but they just don't show up on election day as much as the folks who go to church.
Despite intense courtship by the Republicans, Latino Catholic remain steadfastly Democratic. Despite surprisingly conservative views on social issues, Black Protestants do, too.
Centrist Catholics are torn between both parties - and also happen to be highly concentrated in key battleground states. If you want to influence the election results, find a "convertible Catholic" in Ohio or Pennsylvania and arrange for Oprah to give him a car if he votes your way.
The definitions of our categories are:
Religious right = Traditionalist Evangelicals
Heartland Culture Warriors = Traditionalist Mainline Protestant plus Traditionalist Catholics plus Latter Day Saints (Mormons)
Moderate Evangelicals = Centrist Evangelical
White Bread Protestants = Centrist Mainline Protestants
Convertible Catholics = Centrist White Catholics
The Religious Left = Modernist Evangelical Protestants plus Modernist Mainline Protestant plus Modernist Catholics
Black Protestants = Black Protestants
Spiritual But Not Religious = Unaffiliated Believers
Latinos = Latino Catholics plus Latino Protestants
Jews = Jews
Muslim & Other Faiths =Other Faiths
Secular = Secular plus Atheist plus Agnostic